There are many photography social networks to participate in. Here is a short review of the five I have participated in the most.

Most people focus their effort on the actual giving event or Kickstarter. Their efforts would be better spent on pre and post-event interactions.

Email is the one must have tool every online fundraiser needs. But most brands are afraid to use because they only now how to spam people.

Statistics show Flickr is experiencing a downward spiral in traffic. Given Yahoo! has put the network up for sale, Flickr may be beyond saving at this point.

What’s coming next for me? Consulting and photography.

Welcome to me new blog design for 2016. With it comes an intent to blog less, at least here.

Enterprises are having a hard time recruiting capable marketers who understand technology. Steven Slater explains in this insightful interview.

Learn more about the the Living through the Lens weekly challenge on Flickr.

Every story works better with context. A landscape or cityscape is one of the best ways to provide that context.

Star Wars is one of the most successful movie franchise in history. Disney’s marketing of the seventh movie in the series, The Force Awakens, represents a great case study in action. Jason Mollica and I teamed up to provide an analysis of the Star War hype engine.

What do photography stalkers, social media marketing conversations, mermaids and The Donald all have in common?

We live in an era of social media trends and data analysis. All of these tools mean nothing without a good story.

Meet Joseph Mwakima, a fellow busy activating his community and inspiring change in Kenya’s Kasigau Corrdidor REDD+ Project area through word of mouth.

Here are some tips for nonprofits participating in Giving Days.

Thoughts and reflections on nine years of blogging.

Sending Out an SOS: This homeless man was scribbling furiously, oblivious to the world around him. And the world around him — Austin, TX — was in the throes of SXSW. He was invisible to most, but not to me.

I hit two million views on Flickr this weekend. Here are a few reasons why.

The future of media in 2015 is precision marketing through data analysis, specifically, the movement towards it.

Online narcissism is like a drug addiction. As the narcissism epidemic spreads, all of us will deal with the personality defects of the self-centered and their incessant drive for attention and fame.

If I could reboot my business and personal presences online, you would find a stark separation of church and state.

Notice the ADD of the dead folks? Taken in San Miguel de Allende, Mexico during the Day of the Dead festivities.

We need to make relationships the guiding principle in our communications.

Market indicators show a business-wide movement into new Internet trends beyond social media.

FInishing is one of those character building traits that separates you from the pack, reflecting who you are

xPotomac 2014 covered a wide variety of topics from contextual media, video and the Internet of Things to digital approaches in nonprofit, healthcare and journalism. Here are all of the videos from this year’s event!

The 365 Full Frame project will take and publish one high resolution image every day that could be used by a community of funders for a whole variety of purposes, from social media shares to print.

User experience matters more than branded approaches to owned and earned social media. And brands are finding out the hard way.

House of Cards may be the king of buzz, but it’s not translating to viewers and word of mouth, at least not yet.

When you create a finite promise, you often have to live with it. That’s a hard commitment to live up to for any individual.

The Internet of Things is becoming the hot trend in technology and media, making social media a lesser topic.

This post offers a live blog of the FTC’s Workshop on native advertising, “Blurred Lines: Advertising or Content” held in Washington, DC on December 4.

A vast majority of customers, prospects and donors just don’t care about brands.

When you fail, learn what you can from the mistakes, adapt so next time there is different outcome, and start working toward the next success. Maybe you will experience a win, or maybe a different failure, but it is always a step closer to the solution.

I’ve been considering the impact of algorithms, automation tools and contextual media on marketing as we know it. It’s becoming clear to me that integrated marketing won’t be enough to make a company, nonprofit or individual competitive in this coming era. Integrating marketing communications ina contextual era, while certainly better than a series of one off touches, would be the […]

Four weeks ago I blogged that I was pressing pause, and then took a two week vacation. I let everything hit the floor, and stayed offline and out of business for the most part. Heck, I didn’t even write until the end of the vacation. Finally, after a few days I was able to breathe. When you let yourself breathe […]

It’s no secret that youth are usually the first demographic to embrace new technologies and media. Older communicators often struggle with changing tools, causing them to hire younger staff to engage with these tools. As time has progressed social and mobile media have become critical components of the modern marketing mix. In turn, Generation X and Baby Boomer marketing and […]

It’s funny how we as community feel compelled to recreate the same trend over and over again as a new revolution. Consider how the same audience centric principles become repackaged over and over again during the past eight years. We have moved from Web 2.0 to social media to social business to content marketing to the trend of the immediate […]

This is Pensaola Beach, awash with tar balls from the Deep Horizon Oil Spill. Recently I ran across a phenomenal crowdsourcing initiative last week, Lego’s NXTLog Senior Solutions Challenge, which leverages robotic designs to create better living for the elderly. It was a brilliant blend of brand, cause and community that empowers customers to make a difference. I could not help […]

Since we brought Michelle home, she has proven to be a high octane dog who needs some running time. Being the first one up at the Livingston household, I am often chaperone her to the local dog park. I see some amazing parallels at the dog park to the good and bad of online social networks. My dog park consists […]

There is a movement about how to monetize individual blogger and online personality influence. Influencers considering monetization of their online trust should also weigh how such strategies can lessen trust within a community, and hurt search rank. This old debate goes back to paid blogging and affiliate marketing. As in those past cases, every influencer today needs to weigh how […]

I write short emails. Usually no more than five sentences, often fewer. The sentences tend to be truncated in their own right. Sometimes people complain to me that I write short emails, and they don’t know what I am thinking. I don’t care, I keep them short. Why write short emails? Shakespeare once said, “brevity is the soul of wit.” […]

I’ve got a bad case of NOMO. You probably already heard of FOMO — ‘Fear of Missing Out — the phenomena of social media addiction increasingly studied by psychologists. According to MyLife.com, 56% of social media users suffer from FOMO. Well, I’ve got the opposite problem, a bad case of NOMO, as in No More. This is more commonly known […]

One of the things I appreciate about working with my client Vocus is their willingness to try different things. In discussions this past January, we saw a core weakness in the online marketing conversation stories and discussions on industry pain points. Specifically, there was a lack of data. While online marketing conversations may revolve around Vine or Facebook adding hashtags [...]

Businesses think they own their products and experiences. That’s why they brand them, put their personal mark on them, and make signature experiences. The role community members play in creating and developing successful brands is a stark change. This collaborative shift is caused by technology in the form of social and  mobile, and a new “we” ethos brought on by millennials. […]

Marketing today remains a great challenge, in large part because of the consistently changing technology and media landscape. Informational sources (conferences, blogs, etc.) consistently address these challenges yet the issues persist. It may be time to take a step back on a macro level and look at how education and information sources are meeting these challenges. Here are the seven […]

Image by kopper. More brands and people continue filling the channels with their blogs, infographics, white paper, etc. As a result, we’re experiencing a deluge of content, most of it suffering from over-messaged, self-important corporate sales talk, or worse, shoddy workmanship. There’s no better example of this issue than our own marketing space where the effort to produce consistent content […]

As one of my projects, Vocus asked me to program the Demand Success 2013 conference (6/20-21), their first marketing conference open to the general public. Last week we announced our second major keynote, Elisabeth Moss, who plays Peggy Olsen on Mad Men. I was tickled that the buzz revolved around Mad Men, and not the presence of two strong ladies […]

Welcome to the Fifth Estate by Geoff Livingston It’s almost been two years since my second book Welcome to the Fifth Estate was published. Because of the compensation issues, time since publishing, and frankly, the plethora of social media and online marketing books out there, it’s time to give it to you for free! Please feel free to download the […]

Happy April Fool’s Day! We now resume our regular programming… Five weeks ago at xPotomac, nine speakers and one emcee delivered speeches and conversation starters that sparked 25-30 minutes of questions and answers each. The following nine videos are listed in the order of presentation. Special thanks to my client Vocus for providing videography services. Vocus is hosting the Demand […]

The rush to become officially integrated into the Google Author Rank system or has begun. It’s unfortunate, because Google Authorship forces weighted search rankings that favor popularity and SEO skills over substance. If content creators want to optimize our chances of being read, what choice do we have but to implement the system? Our search results depend on it. There […]

Image by kingdom of dreams Normally, it’s hard not to read articles on workplace culture. The Yahoo! mandate to end telework and return to the workplace has sparked a tidal wave of such commentary. All of these articles invariably discuss the right culture, which of course begs the question, “What IS the right culture?” To me, that’s an extremely open […]

Image by OakleyOriginals In building the program for xPotomac (February 25th), I sought to address a sea change in media evolution. That change spells the end for the social PR revolution, a marketing movement embodied by brand-led conversations over the past seven years. We are currently experiencing a throttling of branded, online grassroots power. Specifically, it’s becoming harder and harder […]

Judy Dench looking over coffins in a scene from Skyfall, image by Sony Has automation killed the social media star? I think so. The social media conversation paradigms of 2006 form a foundation for today’s online world. But Cluetrain Manifesto dreams have been bludgeoned and destroyed by the unrelenting advance of technology and corporate demands for better financial results. The […]

Image by Chiri_dr Marketers need to harness media convergence and integrate to maximize the impact of their various communications, on and offline. Convergence has been brought about by the arrival of mobile and social media. The combination has empowered customers to access the Internet anywhere and discuss it. The resulting anytime anywhere access to the Internet breaks the isolation of […]

The above video is my TEDx PeachTree speech (below is the written form) on how any of us can be make change happen in our lives. I wanted to empower the audience with lessons learned about influence through my grassroots social change efforts. Most importantly, any of us can create change. We don’t need heroes to save us. We can […]

Image by whereleaureensmiles Sight creates a visual imprint. This is the way things are. Though we depend on it, sight is perhaps the most deceiving of the senses. As an amateur photographer I know this. I can tell just by the way the same place will look different everyday depending on the weather and placement of the sun. Experience reminds […]

Image by cintamamat Marketers and individuals will have to deal with social scoring in the form of Klout and its sister technologies. As time progresses, technologies and alliances evolve. I haven’t written about Klout outside of general discussions on social scoring for a good long while. There wasn’t much to say. I agreed in principal with many of my colleagues […]

Image by Ksenia Krneychuk After my speech two weeks ago on blogging, a TribeUp NYC attendee asked me how to differentiate content. I’m sure other strategists have their methods, but here’s how I do it. There’s one critical precursor to success: You must possess substantial knowledge about your topic area, and keep abreast of current trends, not only in the […]

While I appreciate great political social tactics and analysis, I can’t take the 2012 social election. This week’s RNC already produced an amazing amount of vitriol on Facebook and Twitter. I tuned out completely during the evenings. Next week’s DNC promises to add more.

Perhaps you have seen the September issue of Fast Company. The cover headline refers to sex and social media with Mindy Kaling’s demure yet suggestive picture. Yet Mindy’s story doesn’t focus on anything about sex. Instead it discusses how the Office screenwriter built a substantial personal brand on Twitter, and garnered a TV sitcom. It’s even got some cool stats […]

Some globally respected photographers and critics think Instagram destroys the integrity of quality images. Others feel the rise of Instagram pollutes traditional social network streams. Critics decry the mobile photo network because it filters most images with a vintage Poloroid look, the resulting widespread proliferation of Instaphotos across social networks, and/or the additional doctoring that occurs through a variety of […]

Image by Blake Reed As someone who delivered more than his fair share of snarky, forceful contrarian opinion about people and brands in online conversations, I believe this behavior harms communities. Having alienated readers, friends and business interests alike with this behavior, I’ve made a concerted effort to change. But people don’t forget so easily, as a couple of commenters […]

Hold Back Time, Plate 2 by Thomas Hawk Well, it’s pretty much over now. The rain of negativity landed upon you. I don’t care whether your post is right or wrong about the best age for community managers. The vitriol expressed by many of the dissenting voices in comments and responses was reprehensible. Some have been measured in tone, but […]

Image via Flickr “The ignorance, prejudices, and groupthink of an educated elite are still ignorance, prejudice and groupthink,” Thomas Sowell Thomas Sowell’s Intellectuals and Society goes into great detail about the flaws intellectuals bring to bear upon society with their influence. Some of the behavior of A-Listers matches those of intellectuals, historically. First, let’s use Sowell’s definition of intellectual, an […]

Earlier this week I shared that I’m posting less photos of my daughter Soleil online. It’s part of a conscious effort to be mindful about how my actions and attitudes will shape her digital future. It’s just stunning how quickly time flies. I remember holding her in my arms when she was three days old. She literally fit between my […]

Image by Christian Setting up an online outreach effort used to be easy. You’d find a social tool or three, add your content, centralize on one page, and pollinate the idea with your friends. Things have changed. The current blurred multiscreen environment and converging media forces us to consider customers and stakeholders receive (or reject) our communications. Blurred boundaries exist […]

Image by being LarsLars Let’s be clear. You’re not my audience. We have a relationship here, and you can talk back. Further, I realize that I am just one of you, all members of the same community. I’m just lucky enough to have you come here now and again, and read my posts. The miracle of social media empowers this […]

Often cursed by reactionary pundits responding to the popular, groupthink remains an inescapable behavior pattern in social networks. For those unfamiliar, groupthink is when a community’s desire for harmony overrides rational examination of ideas and concepts. Conflict is stamped out in favor of consensus. So long as people act in tribal ways, we will always have groupthink regardless of media, […]

Given the Independence Day holiday, let’s discuss a modern freedom that comes with going dark on the Internet. Image by Anna Douglass I’ve been enjoying a vacation for the past few days, in large part because I don’t feel the need to be online. Electing to go dark for extended stints has been hard. There were emails I wanted to […]

Image by Misspixels Attention and reputation. That’s what we fight for online, particularly those of us vested in building personal identities and businesses through social media. By doing so we sacrifice more than we possibly imagine. We’re wild animals caught, caged and put on display at the zoo. Every check-in, status update, photo, error, and other digitized personal detail will […]

Social media experts will tell you that social is word of mouth marketing (WOMM). Experienced grassroots marketers may be confused, thinking word of mouth occurs person-to-person in a wide variety of ways, with social offering another venue for that. Now grassroots marketers have the proof to push back on social media experts. A recent study from the Temkin Group shows […]

A few recent studies opened the CMO kimono, offering a glimpse into the top concerns on lead marketers’ minds. Not surprisingly, two primary issues are integrating social in a meaningful way into the larger marketing suite of tools (less than 10% in two studies think they’ve done it), and finding better analytics for measurement.

Image by cleonleclerc Consider how companies integrate agencies and consultants into the modern, multichannel marketing environment. Contrary to today’s blogosphere conversation, CMOs, other C-level business executives, and their marketing lieutenants still drive marketing strategy in organizations. Agencies and consultants vary in role from strategic partner to tactical provisioning.

Image by codecarnage You probably know the legend as Bigfoot, the yeti, or the Abominable Snowman. The mysterious, gigantic hairy biped eludes human contact in mountainous regions, vying for its own survival. Thrilling and scary at the same time, northern cultures dream of this elusive and powerful icon of the unexplored wilderness. Similarly, PR and marketing types alike dream of […]

Marketing in the Round Infographic Today, Gini Dietrich and I launch Marketing in the Round in Chicago with a virtual (1 ET) U-Stream book bomb and a live (5 CT) networking event! Read Gini’s post here about how the book happened. Immersed in the era of visual media, what better way to start the day than with an infographic of […]

My daughter Soleil loves Elmo madly. As much as the little red monster can annoy, I wanted to support my little girl in her crush. So I intentionally identified in with the online Sesame Street videos. While there is a golden nugget in every episode for kids, I saw a pattern of lessons about adult peer-to-peer relationships. Please excuse my […]

Perhaps you have seen the preview episode of The Pitch, AMC’s newest show about the advertising industry, which debuts on April 30. In this first episode WDCW competes against McKinney Advertising for a Subway breakfast ad campaign. While dramatic and entertaining, the episode also perpetuates several bad practices that plague the entire marketing sector. This “reality” TV approach focuses on […]

Image by Vincepal Would you like to learn how to create an integrated multichannel marketing program? Register today for a Marketing in the Round training with Gini Dietrich and me in Boston, Chicago, Kansas City, New York or Washington, DC. I was talking with Gini Dietrich about our forthcoming book Marketing in the Round, and which topics people would find […]

Of all the professional skill groups that can be included in the marketing toolkit, public relations is the most ridiculous (PR is also used for public affairs and other non-marketing activities). Filled with backwards unethical and untrained professionals that consistently spam people and promote attention metrics instead of actual outcomes, the PR profession can’t help its poor image.

“Far more commonly, [futurists are] weird people with weird ideas and practices, and are objects of ridicule,” Bruce Sterling True thought leadership helps people — on and offline — understand the near future, the far future, and often the evolving now. Thought leaders are futurists, people who serve as modern oracles that can help businesses, organizations and societies adapt to […]

Well known social media experts like to slough off tough questions about return on investment (ROI) with flip phrases like, “What’s the ROI of your mom?” Now it’s time to turn the tables and ask social media experts, “What’s the ROI of Pinterest?” For the past few weeks we have experienced a deluge of Pinterest hype across the social media […]

The first chapter of Welcome to the Fifth Estate discusses social media empowered people that act independently of traditional media, government and corporate structures. Last Saturday night on WOR Radio’s The Business of Giving show I had the pleasure of discussing this tension with host Denver Frederick. From Syrian bloggers fighting the Assad regime to the anti-Komen Planned Parenthood social […]

I gave the following commencement speech yesterday in Richmond to Virginia Commonwealth University’s School of Mass Communications. The speech focuses on what makes for a successful career in communications, specifically by navigating today’s fast moving media environment. The keys to success are gaining experience and delivering impact. Thank you to Bill Farrar, Yan Jin, Jon Newman and the rest of […]

The train wreck scene in Super 8 captivates you with its sheer level of destruction, power and unbridled fear. The scene is an awesome spectacle of sheer force and damage, one that you replay a couple of times to see which parts you missed. That doesn’t mean you want to hang out by the tracks for the next scheduled train […]

Image by Melvin Schlubman We all know how bad the state of media/blogger relations is: Bad pitches abound! But there are some pitches that are worse than others, and as a blogger for the past six years, my in box has become littered with them. Here are three that all too common, and some suggestions to improve them another: 1) […]

This post is co-written by G Squared (Gini Dietrich and Geoff Livingston). Guess what?!? We finally get to talk about our new book! We joked, early on, that it’s not nice to tell prolific bloggers they can’t write about what they’re writing about. It’s been a challenge, that’s for sure. It’s time to let the cat out of the bag […]

Image by diaper A recent Digital Life survey in Great Britain revealed that corporate social media is generally a failure, with organizations “generating mountains of digital waste, from friendless Facebook accounts to blogs no one reads.” And so in a long history of media, yet another medium has been turned into a source of noise pollution by direct marketers. First […]

In the post social media era, we are in a fight to preserve authenticity, perhaps a losing fight. Commercialization has destroyed many aspects of the once coveted community, including the ability for people to simply be real. A primary causation of this deterioration of real people talking to real people is the personal brand movement. In an effort to put […]

Image by Kap Kap The Occupy Wall Street protests have spread across the country, capturing the hearts of America’s disenfranchised. These events have sparked a debate across America — particularly online — about economic injustice in America. Occupy Wall Street has been criticized for its lack of primary objective and message. Like it or not, pundits and critiques are dealing […]

Finally, it’s time for the third punishment from The Punish Geoff Fundraiser for Mark Horvath’s InvisiblePeople.tv. Yes, the sandwich board was donned saying, “I’ve written two social media books. Please hire me.” But instead of a walk of shame in front of Congress social media savoir faire was mocked in front of the White House. Enjoy the fun. And do […]

Ronin – A lordless samurai, especially one whose feudal lord had been deprived of his territory. There are many of us today, many more than 25 years ago, even 10 years ago. The economy combined with the empowering freedom of social tools has created an abundance of free agent communicators. Like the ronin in Japan’s feudal times, we know no […]

In the past three days, Chapters 6 and 7 of Welcome to the Fifth Estate have been podcasted, completing the reading of the book. Welcome to the Fifth Estate is now available for listeners in its entirety for free. Below please find a list of podcast episodes. In addition to making the book available for free, the next few weeks […]

Image by Sean MacEntee Chatter about Google+ for business is abound, but other than the SEO benefits, arguments for a pro offering have not been compelling. In reality, there is no formal business offering yet. While Google+ is at or close to 30 million members, they are distributed globally, and are largely technologists or social media wonks. At this early […]

Last week Mark Zuckerberg revealed video chat (see above video), the first of many new features in what will be called, “Launching Season 2011.” Yet, this announcement (conveniently timed one week after Google+ launched) only seems to add to the problems that Facebook has. First and foremost, Facebook’s nightmare user interface offers a plethora of features, many of which don’t […]

by David Parmet Space Shuttle Atlantis Launch Image by NASA Sometimes shorter is better. “Houston, Tranquility Base here, the Eagle has landed” and its follow-up “That’s one small step for a man, one giant leap for mankind,” manage to capture the moment, both for those of us old enough to remember the first Moon landing and for those who will […]

by David Murray Image: The Morning After SxSWi on 6th St Those who claim the social media bubble is about to burst may want to take closer look at the landscape. 2010 was supposed to be the year of social media adoption. The year companies and professionals from all industries celebrated the blind acceptance of tools as a substitute for […]

Image by MoneyBlogNewz A profit and loss center (P&L) is the heart of business. Based on many online comments from communicators and marketers about the way businesses should work, it is clear they have never run a P&L. And until you run one, you really don’t comprehend the totality of a business. Let’s not confuse a P&L with a consultancy, […]

Welcome to the Fifth Estate is officially available for purchase today. What better way to kick things off than a video from Mashable Editor in Chief and author of the book’s introduction Adam Ostrow? In this short two minute video Adam expands on a couple of trends discussed in the introduction: What the rise of Netflix and other online video […]

Image by DeclanTM As promised, Welcome to the Fifth Estate is being made avalailable to you for free via podcast. Each podcast is roughly 1/2 to 1/3 of a chapter, and approximately 15 minutes in length. The Fifth Estate Podcast will be posted every week by Friday until the book is completed. As the author and narrator, please excuse little […]

Some authors write books without citing people. Others follow more academic, research-oriented approaches to documentation. In the spirit of journalism, it seems important to acknowledge sources, and give them credit for their work. The following 100 plus bloggers and online personalities were cited in Welcome to the Fifth Estate‘s 180+ footnotes. The book itself, which has been delayed by a […]

Image by Graymalkn Cluetrain Manifesto Co-Author Doc Searls recently observed that the Web has moved from personalized postings and unique micro-publications to an over-commercialized web. Perhaps Searls point is indicative of a larger trend of amateurs losing power online. In the professional Internet communications market, we see a similar movement away from amateurs, too. As someone who straddles both sides […]

Introducing the Social Media Shogunby: geoffliving “As an Interactive Jedi, I created the Triangle of Relevance as a means of wielding the Force to lure target audiences into my inbound marketing strategy,” Angie Schottmuller. OK, we get it. The whole social media Jedi/Ninja thing is supposed to make work funner. It was cool when Todd Defren used it to start […]

Pre-order Geoff Livingston’s Welcome to the Fifth Estate today! If you are not preparing your organization for a mobile web, you will lose competitive positioning. Many brands have dabbled and experimented, but have put off mobile media as they struggled to swallow social media. Social media is now in its best practices phase, while mobile media via tablets and mobile […]

Tomorrow marks the 25th anniversary of Martin Luther King, Jr. day as an official U.S. federal holiday. It is during this holiday that MLK’s famous “I Had a Dream” speech plays on TV stations, radios and is discussed on the Internet. Perhaps the greatest aspect of the dream was hope for a meritocracy where his children, “not be judged by […]

Homeless Image by Raileen Viorel Marketers love telling nonprofits how to market their social solutions. They get miffed when they see a perceived slow road to change, an underfunded website written by someone in their 20s, and a general failure to resolve society’s ills. Of course, the answer must be the crappy marketing. Having worked with both types of organizations […]

Image by Aaron Brazell Whenever there’s a big or small Facebook announcement, it essentially derails the entire communications social web conversation for hours or even days. An ensuing rant/rave conversation occurs about the deep meaning of Zuckerberg and crew’s latest wrinkle. This disruptive force should be dubbed the Facebook Effect. Whether we’re talking Profile Page updates, Zuckerberg’s donation of $100 […]

When social media was new, conferences were rare special gatherings of early adopters eager to see how to use new tools. People looked forward to their local BarCamp or PodCamp. As the years progressed the novel barcamp, evening networking events and social media conferences became an every day occurrence in major markets. The best ones spilled over on Twitter into […]

Zoetica Co-Founders Kami Huyse and Beth Kanter Zoetica launched its Salon today on Beth Kanter‘s personal fan page on Facebook. The Zoetica Salon meets a nonprofit marketplace need for basic peer-to-peer conversations about social media adoption. The primary differentiators of the Zoetica Salon is Beth Kanter and her significant experience in the space, and that it is completely free of […]

I thought about writing a post mortem election post on what the Democrats could have done better with their online communications campaign (starting with their relentless spamming of my email address in spite of several opt-out requests). Then I decided not to. After my Mashable post on the two party’s approaches, did I really need to offer this unsolicited criticism? […]

In conjunction with my client Razoo, I’m excited to announce the zooGooder program today. Using a new widget technology, this killer group of free agent fundraisers are going to engage in a series of best practices exercises to learn more about grassroots fundraising. Specifically, the DonateAnywhere widget is the first to allow Web site owners to fundraise from appeal to […]

Yesterday’s national day of CitizenGulf events ranged from the first Social Media Club event in Fredericksburg, VA to a big get together in Honolulu, Hawaii. With tickets starting at $10 a pop, it looks like 400 people came together and raised roughly $10,000 (preliminary estimate) benefiting at least eight children of fishing families in the Catholic Charities of New Orleans […]

The following is draft material for my next book, Welcome to the Fifth Estate (the follow up to Now Is Gone, which is almost out of print). Comments may be used in the final edition. You can download the first drafted chapter of the new edition — Welcome to the Fifth Estate — for free. In the past, media relations […]

This is the first chapter of Now Is Really Gone, as submitted to my editing committee. Please feel free to comment and add insights. Welcome to the Fifth Estate View more documents from Geoff Livingston.

Episode 28 of the El Show featured Albert Maruggi social media’s relevancy, and the GOP’s political social media. Here’s a breakdown of Episode 28: Albert hypothesizes that social media could become a fad Internet fame and societal hierarchies going back to biblical times… Catastrophic things like robbery or drastic privacy violations could shake social media up… The average person may […]

Confession: Giddy joy pervades my fingertips these days. The reason? The challenge of starting anew. See, I’m a start-up junky. And next week my two partners and I are launching our newco. I can’t wait! I’ve been engaged in start-ups since 1996, when I joined CommunicationsNow as an editor to successfully launch several publications serving the wireless industry. Then I […]

Warning: There’s significant profanity in this podcast. Richard Laermer and I had a normal Episode Nine of The El Show with both of us in attendance and at our respective offices. We discussed the Wikipedia blunder in which social got dubbed as mass media and then we had quite discussion on Letterman, and the immorality of sleeping with employees as […]

As part of the social media team at Live Earth, I am thrilled to announce the “Love, the Climate” campaign launching today, and continuing through Friday, the 25th (landing page coming later this week). Before the Climate Bill goes to the Senate floor, Live Earth is calling upon Americans to set aside partisan politics, and join together for a fun, […]

I’m not sure if you saw the Social Media Rabbi video yet, but if you haven’t check it out. In addition to the video, I did prepare a short outtakes film of some silly moments shooting the movie.  Here they are: