Can you name this song…? vine.co/v/bJjdTLBnwx1
— Paul McCartney (@PaulMcCartney) January 29, 2013
There’s much ado about Vine these days. In addition to the usual porn issues, most of the controversy surrounds the video network’s six second format. Like it or not, the six second format is ideal for bandwidth constrained 4G powered devices.
Marketers are already experimenting with the weeks old social network bolt-on. But to me, it’s too early for that conversation. What’s fascinating is the medium itself and how it fits into the larger social context.
First, consider that Vine is the video short equivalent of Instagram. Load time is critical for a long stream of videos, especially given it’s mostly viewed on devices leveraging wireless carrier networks.
Competitors like Viddy and Keek also have short video formats, 15 and 36 seconds respectively. But even Vine still suffers in low bandwidth situations as I found out at a packed concert on Sunday night.
A functional stream is critical for the Vine user experience. If you are promised short videos, they better load quickly into the stream most of the time.
Read More »Vine Reflects Bandwidth and Quality Limits
It’s funny how people want LinkedIn to become yet another social network to hang out with their buddies.
Ironic, because LinkedIn dubs itself “the world’s largest professional network.”
LinkedIn means business networking and conversations to me. The network itself offers about as much excitement as a stale piece of Wonder Bread. Now that Twitter decoupled its stream from LinkedIn, things have become even more boring.
Read More »We’re Not Friends on LinkedIn
Perhaps you saw the epic war of words last week between Twitter and Google. The conflict revolves around Google’s inclusion of Plus activity into its search algorithm. Called “Search Plus Your World,” this addition of the Google+ data has far ranging implications for online marketers. It dramatically increases the value of Google+ activity in comparison to its primary competitors Twitter, LinkedIn, Tumblr and, of course, Facebook.
Consider how prominent this change is. In the above screen capture, personalized results are featured right above the top search result for “crux.” Also one of my Google+ posts is featured as the third result.
Search Plus impacts both traditional search marketing and social media. First of all, Google still dominates search with roughly 66 percent of all web based inquiries going through its site.
Welcome to the Fifth Estate is officially available for purchase today. What better way to kick things off than a video from Mashable Editor in Chief and author of the book’s introduction Adam Ostrow? In this short two minute video… Read More »Mashable Editor In Chief Adam Ostrow on the Future of Media