The CMO will spend more on IT than the CIO by 2017, says Gartner. Yet, this marriage of different functions creates a unique tension, with marketing and IT failing to understand each other.
Marketers don’t get code, and coders don’t get marketing. It’s the new Men are from Mars, Women are from Venus.
Just consider the awkward conversations between SEOs and traditional branders. That’s inside the marketing department.
When an entire profession of creative people, writers and business networkers have had technologies thrust upon them thanks to the incredible Internet successes of the past decade. That creates the major challenge facing modern marketing software companies… Making technological functionality intuitive and easy.