The most common complaint about algorithms is their lack of intelligence, specifically their inability to generate results that match human interactions.
Producing off communication and awkward misses can actually hurt brands more than help them. Perhaps the most publicly algorithm gaffes have been via Facebook social ads, which over the years have served up many publicly noted gaffes. Then of course there is the confusion that automation creates about big date, which for many is just sloppy data.
So, yeah, automation has its issues, but it will improve.
There is a lot wrong with the online space. Heck, make that with the world. It is really easy to pick apart people, industries and society. But in the end, a constant anti-attitude really sucks, and it gets boring, too. What works better and makes life interesting is providing a solution.
Running counter current has its values, it certainly causes people to view things in a new light… Initially. But if there’s no substance or path towards a better answer, the “anti” simply becomes a malcontent. At that point, why bother complaining? No one will listen anyway.
For example, there’s a lot wrong with social media marketing, including an oft ridiculed influencer bubble. But if we as a collective group of unsatisfied industry members don’t provide answers and show different directions and possible outcomes, then we’ve done nothing better than become yet another arm chair cowboy/girl with a negative opinion. And which is worse, creating bad practices, or whining about them while doing nothing to better the situation?
When anti social media is tied to personal or organizational profiteering, anti moves at light speed from punk to poser. Especially, when you use the exact same tools and methods to promote yourself. If you want to be anti then walk the talk, or you will be seen as hypocritical.
Point out a problem? Fine, then provide a solution. But anti for the sake of being anti has gotten really tired in record time.