speech

The Bulgarian Principle

Rosen Plevneliev

On Tuesday night, I sat at the Livingston table for the Anti-Defamation League (ADL)’s 100th anniversary. As I blogged a few weeks ago, the ADL was started to fight antisemitism by my great grand uncle Sigmund Livingston. The keynote speaker was his excellency Rosen Plevneliev, president, Republic of Bulgaria.

Part of the evening included a retelling of Bulgaria’s resistance against Nazi Germany during World War II, an effort that saved its population of 48,000 Jews. Bulgaria saved these lives, not by direct conflict, but through red tape dallying and eventually exposing Nazi demands to export the Jews through the American media.

This commitment to basic human rights in the face of the greatest evil and bully we have seen in modern times just stuns the mind.

Frankly, if you care about change, if you believe that people can make a difference, this sterling example of principle stands out. It’s what we live for, a beautiful testimony to what unwillingness to yield to wrongness can achieve.

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It’s Not OK

Mist Over Manhattan
A cloud hangs over Manhattan

A forthcoming Columbia University and University of Pittsburgh study shows that surfing on Facebook with close friends lowers inhibitions towards self control. The study says that with an inflated positive self caused by ego-stroking on Facebook we feel more inclined to take license.

So now we know the medium is toxic. Does that give us license to behave poorly?

In recent weeks, I’ve seen and received direct feedback from several folks that we all act like assholes and b&^ches online.

That’s true.
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Help People Understand

Smart Has the Brains

“I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.” David Ogilvy

If there’s one consistent mistake I’ve made over the years, it’s trying to be too smart.

How does “great” thought or complicated writing help anyone if they can’t understand it?

See, I believe in original thought, and want to make marketing and communications a better profession. I told Valeria Maltoni years ago that I can help businesses and nonprofits become better global citizens by improving communications.

Unless my concepts and ideas are too complicated for the general practitioner.
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Practicing Loving Speech Online

Always Stunning, The Cherry Blossoms

I’ve been thing about writing and commenting online lately. Probably more than most, I have a history of mixing it up and leaving a comment or three that left heads spinning. In the past year, I’ve made a move to practice more loving (or benevolent) speech online.

Choosing to invest in kinder speech, and to not leave a path of strife on the interwebs requires mindfulness and acceptance of my character defects. I don’t pull punches. When it comes to tough discussions, I fight to win. That means someone’s going to be upset most of the time.

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