Star Wars is one of the most successful movie franchise in history. Disney’s marketing of the seventh movie in the series, The Force Awakens, represents a great case study in action. Jason Mollica and I teamed up to provide an analysis of the Star War hype engine.

I interviewed Jamie Notter and Maddie Grant last week in Georgetown to prepare for their xPotomac session on millennials in the workplace. The resulting answers were both insightful and funny!

Here is a method on how to select media venues to distribute content.