Star Wars

How Disney Revved Up the Star Wars Marketing Engine

by Geoff Livingston
September 21, 2015September 21, 2015

Star Wars is one of the most successful movie franchise in history. Disney’s marketing of the seventh movie in the series, The Force Awakens, represents a great case study in action. Jason Mollica and I teamed up to provide an analysis of the Star War hype engine.

Why Millennials Are Luke and Leia and Gen Xers Are Han Solo

by Geoff Livingston
August 12, 2015August 12, 2015

I interviewed Jamie Notter and Maddie Grant last week in Georgetown to prepare for their xPotomac session on millennials in the workplace. The resulting answers were both insightful and funny!

Selecting Media Venues

by Geoff Livingston
October 20, 2014November 6, 2014

Here is a method on how to select media venues to distribute content.