Market indicators show a business-wide movement into new Internet trends beyond social media.

Everyone wants to capture lightning in a bottle, but if you can’t keep it on the shelf why bother?

Four weeks ago I blogged that I was pressing pause, and then took a two week vacation. I let everything hit the floor, and stayed offline and out of business for the most part. Heck, I didn’t even write until the end of the vacation. Finally, after a few days I was able to breathe. When you let yourself breathe […]

Image by Frank et Son When it comes to seeking clients, I try to find challenging projects and start-ups. Building a brand from the bottom-up and executing marketing turnarounds are some of the best ways to build a reputation as a marketer. Seeking opportunities with “good” companies — while always nice for your client list and resume — don’t necessarily […]

I’ve launched a couple of my own companies, and helped more than a half dozen other brands as well as others’ book projects launch. The media landscape changed, but there are common approaches I would execute today if I were to launch a new company and brand. Here are my top five activities for forging a new brand: 1) Align […]

And so Zoetica begins. Together with top-ranked nonprofit blogger Beth Kanter and PR maven Kami Huyse, I am proud to launch Zoetica. Zoetica, a social enterprise, provides superior communication consulting, training, and strategy to help mindful organizations affect social change. As part of our mission, the consultancy will allocate 10 percent of our annual profits to organizations selected by Zoetica’s […]

Confession: Giddy joy pervades my fingertips these days. The reason? The challenge of starting anew. See, I’m a start-up junky. And next week my two partners and I are launching our newco. I can’t wait! I’ve been engaged in start-ups since 1996, when I joined CommunicationsNow as an editor to successfully launch several publications serving the wireless industry. Then I […]