7 Signs of the Post Social Media Era
Market indicators show a business-wide movement into new Internet trends beyond social media.
start-up
Credibility from Stability
Everyone wants to capture lightning in a bottle, but if you can’t keep it on the shelf why bother?
Breathe, then Think
Four weeks ago I blogged that I was pressing pause, and then took a two week vacation. I let everything hit the floor, and stayed offline and out of business for the most part. Heck, I didn’t even write until… Read More »Breathe, then Think
Taking on Challenges
When it comes to seeking clients, I try to find challenging projects and start-ups. Building a brand from the bottom-up and executing marketing turnarounds are some of the best ways to build a reputation as a marketer.
Seeking opportunities with “good” companies — while always nice for your client list and resume — don’t necessarily distinguish you. It’s always easier to guide a boat on course than one in turbulent waters.
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5 Tips for Forging a New Brand
I’ve launched a couple of my own companies, and helped more than a half dozen other brands as well as others’ book projects launch. The media landscape changed, but there are common approaches I would execute today if I were to launch a new company and brand.
Here are my top five activities for forging a new brand:
1) Align with stakeholders: Usually a company, brand or service is created with a vision in mind, a way to do things better. But sometimes that entrepreneurial vision is not in line or positioned well with market needs.
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Full of Life, Zoetica Launches
And so Zoetica begins. Together with top-ranked nonprofit blogger Beth Kanter and PR maven Kami Huyse, I am proud to launch Zoetica. Zoetica, a social enterprise, provides superior communication consulting, training, and strategy to help mindful organizations affect social change.… Read More »Full of Life, Zoetica Launches
Confessions of a Start-Up Junky
Confession: Giddy joy pervades my fingertips these days. The reason? The challenge of starting anew. See, I’m a start-up junky. And next week my two partners and I are launching our newco. I can’t wait! I’ve been engaged in start-ups… Read More »Confessions of a Start-Up Junky