Image by Eyesplash Greg Verdino turned me on to a fantastic article about the rise of the Customer Experience Officer. The article rightly discusses the real trend of branding today — the comprehensive user experience. By focusing on the comprehensive user experience, research shows brands strengthen return on investment (ROI).

(Image by Read/Write/Web, based on research from Yahoo!) The rise of social TV creates dynamic implications across media type. Viewers are commenting about or engaging with other viewers of TV programs real time via their smartphones, tablets and laptops. This unprecedented integration of diverse broadcast and social media types changes programming, advertising and equipmemt. In essence, social media and instant […]

We like to believe that one person can save the world, win a project, and deliver the lights out performance that will change everything. No culture believes in super heroes quite like America does, and that includes our marketing. Just consider the strong man image of the Marlboro Man. Heck, even the Old Spice guy is a play off this […]

Now it really is time to eulogize Steve Jobs. Perhaps the best thing to say is thank you for all the great innovation he brought to this world. There are so many things to be said about the great technological innovation he brought to the world during his tenures at Apple and Pixar. From my first personal computer, an Apple […]

Image by Annie Bannannie Contrary to popular speculation, Steve Jobs is not dead, at least not yet. But it is hard to blame people for the dramatic belief that the icon’s end is near given his ongoing health issues and his weight loss. Further, Jobs’ sudden departure from the day to day helm of Apple broke a monotonous summer of […]