By focusing on the comprehensive user experience, research shows brands strengthen return on investment (ROI).
(Image by Read/Write/Web, based on research from Yahoo!) The rise of social TV creates dynamic implications across media type. Viewers are commenting about or engaging with other viewers of TV programs real time via their smartphones, tablets and laptops. This… Read More »2012 Trend Spotting: Social TV
Image by Annie Bannannie Contrary to popular speculation, Steve Jobs is not dead, at least not yet. But it is hard to blame people for the dramatic belief that the icon’s end is near given his ongoing health issues and… Read More »Steve Jobs Breaks the No News Cycle