How a Landscape Impacts a Story
Every story works better with context. A landscape or cityscape is one of the best ways to provide that context.
storytelling
Why Data Driven Content Fails Alone
We live in an era of social media trends and data analysis. All of these tools mean nothing without a good story.
Building Visual Narratives with Photographs
A National Geographic Traveler Seminar on storytelling through photography covered basic tips on photography and storytelling. Here are some examples.
Transmedia: Multichannel Storytelling Transcends Platforms
“Ideally, each medium makes it own unique contribution to the unfolding of the story” (Henry Jenkins, 2006)
Who doesn’t like a great entertaining story? Now imagine a story told throughout your daily experience across diverse media types.
While not a new phenomena, transmedia storytelling challenges conventional siloed storytelling by transcending singular form to engage users. Die hard Star Wars or Star Trek fans can testify the many extensions of their narrative story in multiple media forms extend their stories beyond film. The Star Wars experience transcends so many media types and producers that Lucasfilm employs a story cop to make sure elements don’t contradict each other.
Of course, the greatest modern transmedia hit to date was Lost. Both Hollywood and Madison Avenue alike look at transmedia as an undeveloped source of entertainment and marketing engagement.
Read More »Transmedia: Multichannel Storytelling Transcends Platforms
Copycats: The Oral Tradition of Blogging
Image by waterloo Ever notice how bloggers seem to repeat each other? Sometimes the echo chamber sparks veiled rumors of plagiarism, or at other times great discourse ensues, riffing off the same theme, each with their own take. This copycat… Read More »Copycats: The Oral Tradition of Blogging
Four Storytelling Methods
Image by Gaelic Arts Moving from marketing to an entertaining delivery of useful information creates a much higher likelihood of successful communications between an organization and its stakeholders. Like gamification, storytelling entertains the online reader/viewer/listener, earning their interest. Compelling stories… Read More »Four Storytelling Methods