Trump Rule 5150: Deflect via Freak Out
Attacking the media deflects attention away from Trump’s real political problems.
Strategy
Catering to the Lowest Common Denominator
Go beyond the lowest common denominator. Measure to elevate your creativity and your overall marketing game.
When the Wrong Mouth Speaks
Is content marketing a tactic or a strategy? An examination of why the latter is becoming a weakness for many marketers.
Automation Is Everything But the Machine
When brands move to adapt automation they would be wise to remember the holy grail, a great customer experience that is seamless. They should treat automation as a means to end, a way to communicate and deliver their very human commitment to their customers.
Download Welcome to the Fifth Estate
Welcome to the Fifth Estate by Geoff Livingston It’s almost been two years since my second book Welcome to the Fifth Estate was published. Because of the compensation issues, time since publishing, and frankly, the plethora of social media and… Read More »Download Welcome to the Fifth Estate
Taking on Challenges
When it comes to seeking clients, I try to find challenging projects and start-ups. Building a brand from the bottom-up and executing marketing turnarounds are some of the best ways to build a reputation as a marketer.
Seeking opportunities with “good” companies — while always nice for your client list and resume — don’t necessarily distinguish you. It’s always easier to guide a boat on course than one in turbulent waters.
Read More »Taking on Challenges
5 Tips for Forging a New Brand
I’ve launched a couple of my own companies, and helped more than a half dozen other brands as well as others’ book projects launch. The media landscape changed, but there are common approaches I would execute today if I were to launch a new company and brand.
Here are my top five activities for forging a new brand:
1) Align with stakeholders: Usually a company, brand or service is created with a vision in mind, a way to do things better. But sometimes that entrepreneurial vision is not in line or positioned well with market needs.
Read More »5 Tips for Forging a New Brand
Why I Don’t Blog About Social Tools
I re-edited this John Wall jumper photo with Snapseed, one of my favorite social tools for photo sharing.
People frequently ask my opinion about social networks and applications. While I oblige requests individually, generally I don’t proactively seek to give advice or blog about tools unless the discussion revolves around a macro trend or impacts strategy.
It comes down to positioning, long term viability and personal interest.