Attacking the media deflects attention away from Trump’s real political problems.

Is content marketing a tactic or a strategy? An examination of why the latter is becoming a weakness for many marketers.

When brands move to adapt automation they would be wise to remember the holy grail, a great customer experience that is seamless. They should treat automation as a means to end, a way to communicate and deliver their very human commitment to their customers.

Welcome to the Fifth Estate by Geoff Livingston It’s almost been two years since my second book Welcome to the Fifth Estate was published. Because of the compensation issues, time since publishing, and frankly, the plethora of social media and online marketing books out there, it’s time to give it to you for free! Please feel free to download the […]

Image by Frank et Son When it comes to seeking clients, I try to find challenging projects and start-ups. Building a brand from the bottom-up and executing marketing turnarounds are some of the best ways to build a reputation as a marketer. Seeking opportunities with “good” companies — while always nice for your client list and resume — don’t necessarily […]

I’ve launched a couple of my own companies, and helped more than a half dozen other brands as well as others’ book projects launch. The media landscape changed, but there are common approaches I would execute today if I were to launch a new company and brand. Here are my top five activities for forging a new brand: 1) Align […]

Image by MindMapInspiration More and more voices state that content marketing overhype has jumped the shark. They’re right. As a primary strategy content marketing is overhyped. Instead, brands should focus on customer experience marketing. Before we go too far, let me say I love content, all forms of it, too, not just online, but events, print, and music, just to […]

Image by Lune Rambler The following is a guest post by Erica Mills. She created a low cost tool called the Marketing Tree that forces you through a strategy process. I thought it was pretty cool, and asked her to blog about it. Please welcome her. Bonus miles, the three best comments will get a Marketing Tree process mailed to […]

Win one of 10 free autographed copies of Marketing in the Round on Goodreads! Brands often falter after they achieve success and notoriety. This represents a classic strategic error. Once a market breaks open, a brand should push through, separate from the pack, and absolutely dominate its marketplace. That’s what makes for a company that becomes a permanent force in […]

Image by jot777stan It’s funny how much we talk about content frequency, retweet ratios, comments, etc. as key determinants of influence. What really matters in interactions with people, particularly as a content creator, is consistency. Not that content, retweets and interactions aren’t important. They are (depending on your goals). They’re just public and measurable, making them easily quantified. Go Klout. […]

Image by ~ Sandy ~ This year’s Millennial Impact Report shows that anyone doing business in the United States needs mobile communications as part of its portfolio. Without mobile any business or nonprofit’s growth strategy is dead in the water. An astounding 77% of millennials use a smartphone to access the Internet, says the report — well above the general […]

Marketing extends beyond stakeholders and organizations. Although companies and nonprofits like to pretend they operate alone in an industry, competition exists even if its just for the stakeholder’s time and money. If a marketer does their job well, and the product, service or solution is met with a warm reception, invariably the competition responds. Moving forward, there are some common […]

Image by hueystar We see many, many novices and intermediates emulating, learning from, and trying to be a top ranked blogger. This is ultimately a strategy doomed to fail, an effort that will only lead to a dogfight for a second tier position in established content markets. If you read the book Blue Ocean Strategy, you will find a refreshing […]

In the past three days, Chapters 6 and 7 of Welcome to the Fifth Estate have been podcasted, completing the reading of the book. Welcome to the Fifth Estate is now available for listeners in its entirety for free. Below please find a list of podcast episodes. In addition to making the book available for free, the next few weeks […]

Image by DeclanTM As promised, Welcome to the Fifth Estate is being made avalailable to you for free via podcast. Each podcast is roughly 1/2 to 1/3 of a chapter, and approximately 15 minutes in length. The Fifth Estate Podcast will be posted every week by Friday until the book is completed. As the author and narrator, please excuse little […]

Some authors write books without citing people. Others follow more academic, research-oriented approaches to documentation. In the spirit of journalism, it seems important to acknowledge sources, and give them credit for their work. The following 100 plus bloggers and online personalities were cited in Welcome to the Fifth Estate‘s 180+ footnotes. The book itself, which has been delayed by a […]

4 Types of Social Media Strategy for Businesses Today, you are welcome to free content from the forthcoming book, Welcome to the Fifth Estate. It is a great pleasure to offer this to you as a loyal reader. The Fifth Estate Strategy Wiki has two versions of the above powerpoint (for businesses and nonprofits) featuring the ideas presented in chapter […]

A Book of Five Rings, written by Miyamoto Musashi in 1645, is one of the world’s classic sources of strategy. Its influence extends beyond military schools to the entire Japanese business culture, and has made its way into Western culture, too. Musashi’s work is one of the texts that comprises the foundation of Zoetica’s strategy services. This blog series looks […]

A Book of Five Rings, written by Miyamoto Musashi in 1645, is one of the world’s classic sources of strategy. Its influence extends beyond military schools to the entire Japanese business culture, and has made its way into Western culture, too. Musashi’s work is one of the texts that comprises the foundation of Zoetica’s strategy services. This blog series looks […]

A Book of Five Rings, written by Miyamoto Musashi in 1645, is one of the world’s classic sources of strategy. Its influence extends beyond military schools to the entire Japanese business culture, and has made its way into Western culture, too. Musashi’s work is one of the texts that comprises the foundation of Zoetica’s strategy services. This blog series looks […]

A Book of Five Rings, written by Miyamoto Musashi in 1645, is one of the world’s classic sources of strategy. Its influence extends beyond military schools to the entire Japanese business culture, and has made its way into Western culture, too. Musashi’s work is one of the texts that comprises the foundation of Zoetica’s strategy services. This blog series looks […]

This post celebrates the release of two books, Katie Delahaye Paine‘s Measure What Matters and Olivier Blanchard‘s Social Media ROI. Zoetica is giving away five free copies of each book today to the first 10 people who answer the question “Why will ROI never die?” on our recently revamped web site (thank you RAD Campaign for the excellent design). Of […]

A Book of Five Rings, written by Miyamoto Musashi in 1645, is one of the world’s classic sources of strategy. The book’s influence extends beyond military schools to the entire Japanese business culture, and has made its way into Western culture, too. It is one of the texts that comprises the foundation of Zoetica’s strategy services. This blog series looks […]