In the past three days, Chapters 6 and 7 of Welcome to the Fifth Estate have been podcasted, completing the reading of the book. Welcome to the Fifth Estate is now available for listeners in its entirety for free. Below… Read More »Listen to the Fifth Estate for Free
C.C. and Ann, image by John Wall It’s time for another Zoetica book contest! This time we are giving away five copies of Ann Handley and C.C. Chapman‘s Content Rules to the person who best answers a question posed by… Read More »Contest: Does Social Strategy Need Content?
Image by Chuck Nado A bubbling marketing conversation states that there are no ad, pr, social media, sales, customer service, HR or any other specific functional strategies; rather that an organization — corporate or nonprofit — only has one strategy.… Read More »The “One Strategy” Myth
Image by DeclanTM As promised, Welcome to the Fifth Estate is being made avalailable to you for free via podcast. Each podcast is roughly 1/2 to 1/3 of a chapter, and approximately 15 minutes in length. The Fifth Estate Podcast… Read More »Listen to Welcome to the Fifth Estate for Free
Some authors write books without citing people. Others follow more academic, research-oriented approaches to documentation. In the spirit of journalism, it seems important to acknowledge sources, and give them credit for their work. The following 100 plus bloggers and online… Read More »Thank You for The Fifth Estate
A Book of Five Rings, written by Miyamoto Musashi in 1645, is one of the world’s classic sources of strategy. Its influence extends beyond military schools to the entire Japanese business culture, and has made its way into Western culture,… Read More »Strategy: Deciphering the Void