SxSW

Oh, That Party Culture

SXSW networking events are not about masses of attendees, the streets, party themes or the venues themselves. While these things add to the ambience, it is always about the people.

Freaking Out About Surveillance at SXSW

The always-on quanitifed self created a bit of a freak-out amongst SXSW Interactive attendees. the movement towards the omnipresent Internet creates dramatic implications for society and business beyond extrapolating personal data to deliver context.

Tim Berners-Lee: You Can’t Quantify Potential Influence

Me and Tim Berners-Lee 2

The highlight of my SxSW experience this weekend was meeting Tim Berners-Lee, best known as the inventor of the World Wide Web. I took the opportunity to ask Sir Berners-Lee what he thought of social influence metrics like Klout, Kred and PeerIndex.

His response was remarkable, but before I share it with you let me frame the scene.

Sir Berners-Lee is clearly a savant. He is so brilliant he struggled with the bloggy attention he received at the IEEE SxSW reception. When he talk, he gestured somewhat wildly, and was clearly aware of the surrounding cameras. It was exactly how I imagine Einstein would function in this 21st century world of cameras, tweets, and instant access… Like a brilliant wild person forced to live in a zoo.

I immediately recognized time would be short with this man, that he would move on quickly. So I listened intently.
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Transactions Anytime Anywhere Sans the Wallet

Easy Money
Image by Doug88888

Traditional methods of credit card payment and mobile payment are shifting. The $15 trillion electronic payment market will continue to evolve, and our wallets will disappear, slowly but surely.

Point of sale is no longer the domain of a physical location, and not even necessarily a function of swiping a card on a mobile reader, such as Square or competing devices. Logging in provides a quicker way to buy and leave, simplifying customer experiences.

PayPal unveiled a new series of traditional and mobile APIs at SxSW last weekend that empowers developers to incorporate payment functionality in any media form.

In theory, with log-ins added to the equation, events, apps or any other kind of device can complete business as necessitated by situation and customer preference.  This new transactional evolution empowers commerce in mobile or stationary environments.

One can see web site developers have a new set of requirements developing on the horizon. Not only do they need to incororate social and mobile into design, but now another new element enters the picture, the transaction.
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SxSW Success Begins Now

Sxswdemographics

I closed more than $500,000 worth of consulting deals from the past four SxSW interactive festivals.

Every year has produced at least one new successful business relationship, making the event a must attend for me. Yet, many of my colleagues complain about their lack of success at Sx (as veterans call it).

Some ask me how I achieve success at SxSW when others seem to struggle. Here are my tips to make the most of this great opportunity:

Get Started Now

SxSW winners are made before the show, not at the event.
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