tablets

Need Mobile Intel? Read The Third Screen

by Geoff Livingston
June 9, 2011June 9, 2011

Some books capture the spirit of a marketing zeitgeist just as it begins to happen in full force. Seth Godin‘s Permission Marketing and Charlene Li & Josh Bernoff‘s Groundswell were two such books. Chuck Martin’s The Third Screen is arguably… Read More »Need Mobile Intel? Read The Third Screen

Mobile Will Restore Brevity to Media

by Geoff Livingston
April 10, 2011April 10, 2011

If social media endangered the 30 second spot, then mobile media will restore brevity to content creation. Smaller screens, less convenient input methods for text, the ability to create user generated visual media on the fly, and an evolving series… Read More »Mobile Will Restore Brevity to Media