tackling

Marketing Fundamentals: Blocking and Tackling

Tackle
Image by Infadelic

People want to win marketing and PR accolades, but they don’t even know how to communicate on a basic level.

It’s a failure to block and tackle.

That’s the problem with today’s marketing discussion, and why so many CMOs struggle to integrate new digital media tactics into the larger communications mix: We have many practitioners and thought leaders who talk well about one tactic like inbound marketing, but are clueless when it comes to the dozens of other marketing tactics at a CMO’s disposal.
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