When the Wrong Mouth Speaks
Is content marketing a tactic or a strategy? An examination of why the latter is becoming a weakness for many marketers.
tactics
Why I Don’t Blog About Social Tools
I re-edited this John Wall jumper photo with Snapseed, one of my favorite social tools for photo sharing.
People frequently ask my opinion about social networks and applications. While I oblige requests individually, generally I don’t proactively seek to give advice or blog about tools unless the discussion revolves around a macro trend or impacts strategy.
It comes down to positioning, long term viability and personal interest.
5 Common Actions Competitors Take
Marketing extends beyond stakeholders and organizations. Although companies and nonprofits like to pretend they operate alone in an industry, competition exists even if its just for the stakeholder’s time and money. If a marketer does their job well, and the… Read More »5 Common Actions Competitors Take
The “One Strategy” Myth
Image by Chuck Nado A bubbling marketing conversation states that there are no ad, pr, social media, sales, customer service, HR or any other specific functional strategies; rather that an organization — corporate or nonprofit — only has one strategy.… Read More »The “One Strategy” Myth
Welcome to the Fifth Estate Available for Pre-Order
Welcome to the Fifth Estate is now available for pre-order with a release date of May 11! Special thanks to Mashable Editor In Chief Adam Ostrow for writing the forward to Welcome to the Fifth Estate. This introduction offers the… Read More »Welcome to the Fifth Estate Available for Pre-Order