Join me on September 22 in New York City for the Triberr Takeover conference.
Today, media companies dominate the blogosphere. How can a small independent Davina or David blogger compete with Goliath brands like AOL, Gawker and Mashable?
In a recent call about a World Hunger Day campaign I’m engaged with on behalf of Yum! Brands and Razoo, I compared my blogger list with PR firm’s list of preferred social channels. None of the names conflicted, as the PR firm was focused on media company driven blogs.
This picture of which blogs mattered to each party — independent groundswell versus big media — typifies the picture of which type of masthead really gets the majority of attention online.
The task of becoming read has gotten harder with the rise of social network sharing and semantic search. Voices who used to be authoritative receded. While there are still strong independent blogs out there, many have faded into diminished status or have simply stopped publishing.
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