I interviewed Jamie Notter and Maddie Grant last week in Georgetown to prepare for their xPotomac session on millennials in the workplace. The resulting answers were both insightful and funny!
Welcome to the evolution revolution. The great challenge for us as communicators is maintaining a constant state of learning. Only then can we transform and successfully meet the times over and over again.
xPotomac returns with an exciting line-up, including Mark Schaeffer, Jamie Notter and Maddie Grant, Jodi Gersch, Jennifer Nysz-Conner, Shana Glickfield, Andy Gilman and Kathy Baird. Check it out!
Digital metrics increasingly define us to others, creating a new way to value each other and ourselves. A new wave of vanity metrics fueled by big data, sensors and algorithms parsing our lives will further refine self identity.
Contextual marketing is a different type of strategy that heavily relies on data and algorithms to build microniches. The good news is that these new marketing technologies are imperfect at best, and in some cases, are in their earliest phases of development. There is still time to catch up in social media. Some brand might even leapfrog social.