Enterprises are having a hard time recruiting capable marketers who understand technology. Steven Slater explains in this insightful interview.
I interviewed Jamie Notter and Maddie Grant last week in Georgetown to prepare for their xPotomac session on millennials in the workplace. The resulting answers were both insightful and funny!
Contextual marketing is a different type of strategy that heavily relies on data and algorithms to build microniches. The good news is that these new marketing technologies are imperfect at best, and in some cases, are in their earliest phases of development. There is still time to catch up in social media. Some brand might even leapfrog social.
Like most parents, I am concerned with my daughter Soleil’s welfare and education. One of the most disconcerting things about this time period is her interest in video and games, and what is an often poor reaction to being separted from the media. Soleil throws sever temper tantrums when she video and ipad time ends, which is now causing us […]
One has to wonder whether humanity is capable of making a better world with technology. This is a central theme in many arenas, from government policy and online conversations to Hollywood movies (even kids movies like Cloudy with a Chance of Meatballs 2 take this on) and science fiction books. Some voices are very optimistic, beliveing we can change everything […]
Since this weekend marks the unofficial beginning of summer, and I already know how my summer will end, let’s talk science fiction. I registered for the 71st World Science Fiction Convention this coming Labor Day weekend. It will be a nerd dream come true on a few levels. First, the prestigious Hugo Awards are given out at the event. I […]
Image by Camera Obscura 1975 The other day Caitlin told Soleil they would visit the library for story time. Their conversation unleashed a well of hope within me. I had come to believe that libraries were dying, just like the traditional publishing business that fills their shelves. I remembered reading that libraries were dwindling, and just wrote them off. Like […]
Marketing today remains a great challenge, in large part because of the consistently changing technology and media landscape. Informational sources (conferences, blogs, etc.) consistently address these challenges yet the issues persist. It may be time to take a step back on a macro level and look at how education and information sources are meeting these challenges. Here are the seven […]
No one wants their company to become the best kept secret. Yet so many unknown companies today hold trade secrets to their chest like they were gold. If a technology is not found, it’s worthless. If a process is not used, it’s meaningless. Value is determined by the customer, and without customers companies have no value.
Check-In with Your Face from redpepper. There’s a new attack on privacy: Facial recognition-driven advertising. Facial recognition marketing uses cameras in stores and kiosks to take an impression of your face. It then estimates your gender and age, and serves you ads that are most likely to appeal to your demographic. For example, a camera at a train station diorama […]
Later today I will guest lecture at Georgetown University’s McDonough School of Business on the general state of social media for the Social Technology Marketing MBA class. I usually write out my thoughts before speaking. Here’s what I’ll be talking about today. Please comment if you’d like to suggest something, I’ve got a few hours to cram (yikes!). 1) Social […]
Zoetica’s Julie Pippert and Kami Huyse With just two days left in the NextGen Tech Women fundraiser, the team of Danny Brown, Allyson Kapin, Julie Pippert, Kami Huyse and yours truly has raised more than $2,200. All proceeds are going to the National Center for Women In Technology’s 2011 and their Award for Aspirations in Computing, which recognizes young women […]
Following up from the joint blog post, “Why Tech Already Has Women…” co-authored with Danny Brown, noted tech blogger Robert Scoble felt the critical remarks in the post were unfair. After discussion and sharing our source material, he agreed to answer five questions and clarify his views. Thank you, Robert, for addressing this criticism directly, and for taking the time […]
UPDATE: Robert Scoble believes our comments are taken out of context, and has offered this Cincast on his views about women in tech. We appreciate Mr. Scoble’s participation in this important topic, and wish to encourage all parties to discuss the matter. UPDATE: Robert Scoble has shared his thoughts on Women in Tech. You can view his take here. Image: […]
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