Kickstarter is a for profit online fundraising mechanism. Nonprofits who engage in online fundraising could stand to learn a thing or two from the platform about keeping donors engaged.

Before people gamed every post for “Content Marketing” optimization, people used blogs to converse, including expressions of gratitude. I guess I am old school, so forget Google. It’s time to thank folks for their help last week with the Punish Geoff Fundraiser for Civilination. In all we raised almost $3,000 together for online civility. ¬†Though we came short of the […]

What happened to the lost art of thank you? Returning to basic relationship principles is a constant theme in marketing conversation. If you want to build on relationships, then say thank you. Yet, in this fast age of Internet business and new millennium expectations, people say thanks less frequently. Consider the receipt or post transaction communication most people get from […]