Many styles of engagement exist in social media. From pure content marketing to commenting on every post, we see many companies and personalities successfully market. I gravitate towards thanking and serving.
There is no absolute right way.
One thing I have learned over the years about social: The most important thing is to represent your personality authentically.
The more manufactured the interaction, the less likely your personal presence or corporate culture will resonate with online stakeholders.
Continue reading “Just Thank and Serve”