What happened to the lost art of thank you?
Returning to basic relationship principles is a constant theme in marketing conversation. If you want to build on relationships, then say thank you.
Yet, in this fast age of Internet business and new millennium expectations, people say thanks less frequently.
Consider the receipt or post transaction communication most people get from companies, either online or in real person. You get hit up with coupons and requests to buy more. Personally, one of the best parts about buying the old fashioned way in a store are the smart clerks who invariably thank you and shake your hand. Go Nordstroms!