Visual media forms are creating a low tolerance for marketing that tells customers what to think. Instead, brands must show people what a product or experience does for them.

Image by Cinematography Without creativity we cannot differentiate and excel, and yet sharing creative ideas inevitably leads to a mockery at times. The worst thing we can do is simply call a creative spirit a failure. It’s amazingly hard to remain creative if you listen to outside voices. This is particularly true in a world where declaring fail with a […]