More and more voices state that content marketing overhype has jumped the shark. They’re right. As a primary strategy content marketing is overhyped. Instead, brands should focus on customer experience marketing.
Before we go too far, let me say I love content, all forms of it, too, not just online, but events, print, and music, just to name a few. Brand developed content (cough, advertising) offers a great tactical toolset, one of my favorites.
That doesn’t necessarily mean content marketing should serve as every company’s primary outreach strategy.
Why not just make Facebook your primary strategy? Should we have that conversation again?
A better strategic approach focuses on marketing tools as extensions of the brand experience.
I made the above video at the suggestion of JugnooMe
Normally I am skeptical of web-based solutions like Klout and PostRank that claim to make better social media voices. When my friend and colleague Danny Brown announced JugnooMe, a web based solution that “levels the playing field for the benefit of all,” I opened my mind. JugnooMe promises that small business and nonprofits can use the solution to optimize and further their social presence.
When I started using the application, I was impressed. The list of JugnooMe tasks were strong suggestions that based on my experiences would strengthen a brand’s presence with real community.
It was also a bit disconcerting. See, it made me realize how sloppy and indifferent I have become about my social presence. The tasks were a bit of cold water in the face, and I could see that I had been coasting for a long time. So I started responding more frequently on social networks, and in blogs.
Read More »Lost Your Social Edge? Try JugnooMe
Image by Chuck Nado A bubbling marketing conversation states that there are no ad, pr, social media, sales, customer service, HR or any other specific functional strategies; rather that an organization — corporate or nonprofit — only has one strategy.… Read More »The “One Strategy” Myth
The following is draft material for the second edition of Now Is Gone, which is almost out of print. Comments may be used in the final edition. You can download the first drafted chapter of the new edition — Welcome… Read More »Shiny Object Syndrome: Don’t Fondle the Hammer