ImageMalcolm Gladwell by the Business Makers “Influencer theory” as it is discussed today on the social web is a pop myth. The various schools of thought lack the substantive analytical scientific study and proof to be considered legitimate or factual. Yet they are used by tens of thousands of marketers to strategically position themselves, their companies or clients online. Auburn […]
Image: Water chess board by cozmicberliner The following is draft material for my next book, Welcome to the Fifth Estate (the follow up to Now Is Gone, which is almost out of print). Comments may be used in the final edition. You can download the first drafted chapter of the new edition — Welcome to the Fifth Estate — for […]
Categories
- Case Studies
- Cause
- CSR
- Daddy Blogs
- DC
- Entertainment
- Essay
- Evolution Revolution
- Fifth Estate
- Full Frame News
- Fundraising Wall
- Geekery
- Green
- Guest Posts
- Influence
- Marketing
- Me, Myself and I
- Mobile
- Novel
- Photography
- Photos
- Pop Philosophy
- punk
- Rants
- Reality
- Social Media
- Sports
- Strategy
- Uncategorized
- Writing
- xPotomac
- Zoetica