top down

The Uberinfluencer and Bottom-Up Networks

by Geoff Livingston
July 17, 2011July 17, 2011

ImageMalcolm Gladwell by the Business Makers “Influencer theory” as it is discussed today on the social web is a pop myth. The various schools of thought lack the substantive analytical scientific study and proof to be considered legitimate or factual.… Read More »The Uberinfluencer and Bottom-Up Networks

The Four Primary Types of Social Media Strategy

by Geoff Livingston
September 1, 2010February 28, 2011

Image: Water chess board by cozmicberliner The following is draft material for my next book, Welcome to the Fifth Estate (the follow up to Now Is Gone, which is almost out of print). Comments may be used in the final… Read More »The Four Primary Types of Social Media Strategy