Thoughts on Collaborative Social Innovation

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This is Pensaola Beach, awash with tar balls from the Deep Horizon Oil Spill.

Recently I ran across a phenomenal crowdsourcing initiative last week, Lego’s NXTLog Senior Solutions Challenge, which leverages robotic designs to create better living for the elderly. It was a brilliant blend of brand, cause and community that empowers customers to make a difference.

I could not help but wonder how can B Corps and nonprofits and general do-gooders leverage the power of new models like the collaborative economy to share and make great things happen?

Social good is no longer the domain of big donors or causes anymore, but we haven’t gotten much further than crowdfunding, social sharing, and participatory access to campaigns. There is a stiff arm between cause and community.

What if mission trips were something that anyone can take, regardless of faith? Or if you couldn’t participate in a full four week mission trip, could you offer a portion of your work to another person?

Can we build stronger volunteering platforms to allow people to intelligently make a difference when a crisis like the Oklahoma tornadoes or the Deep Horizon oil spill happens? In both of those instances individuals were turned away from making a difference because their unorganized presence created more rubbernecking than contribution. Right now it takes an organization like Crisis Commons to try and harness general volunteering and good will.

How about technology? Could people donate minutes or bandwidth to a region on a temporary basis? Or could a company share its Salesforce database with smaller nonprofit partners so they, too, might benefit from a top tier CRM solution?

You can see how collaborative model could offer significant progress to the cause space. Yet, here we are, playing the same game.

Perhaps it is time for more.

What do you think?