Many entertainment brands have begun experimenting with transmedia, an academic term for extended storytelling across diverse social and traditional media forms. Since I am publishing a novel this year, I decided to experiment a little with transmedia. From the extended Star Wars Universe to the X Factor, Hollywood is mixing in extended online media to build comprehensive experiences. Perhaps even […]

Stories told across multi-platform media environments — or transmedia stories as they are commonly called on the edge — require more complex writing. A story unfolds across diverse media with readers/viewers opting in to each layer. At the same time, as writers we want to build an experience that satisfies casual consumers on the first level without requiring them to […]

“Ideally, each medium makes it own unique contribution to the unfolding of the story” (Henry Jenkins, 2006) Who doesn’t like a great entertaining story? Now imagine a story told throughout your daily experience across diverse media types. While not a new phenomena, transmedia storytelling challenges conventional siloed storytelling by transcending singular form to engage users. Die hard Star Wars or […]