The Fundraising Wall
If you have raised money online in a campaign, then you have likely experienced a lag in the middle of your effort. This is the fundraising wall.
trends
Watching the Content Marketing Trend Fade to Black
Why content marketing is losing its luster.
Jodi Gersh on Social Media-Driven Journalism
Jodi Gersh has helped guide the USA Today and Gannett’s other media properties from ground zero to today’s social savvy media house. See what she has to say about social media and journalism.
Georgetown Lecture: Social Gets Bigger and Blander
Later today I will guest lecture at Georgetown University’s McDonough School of Business on the general state of social media for the Social Technology Marketing MBA class.
I usually write out my thoughts before speaking. Here’s what I’ll be talking about today. Please comment if you’d like to suggest something, I’ve got a few hours to cram (yikes!).
1) Social Media Gets Bigger
We have entered the post adoption phase of social media in America.
Even a significant minority of senior citizens use social media. As of February 2012, one third (34%) of internet users age 65 and older use social networking sites such as Facebook, and 18% do so on a typical day Pew Internet.
Now that businesses realize social won’t go away, and they intend to invest more marketing dollars.
The most recent CMO Survey (August) showed social media investment continuing to rise. This year social commands 7.6% of the overall budget with an expectation to increase beyond 10% in the next 12 months, and to 19% of the total spend in the next five years.
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