When it comes to seeking clients, I try to find challenging projects and start-ups. Building a brand from the bottom-up and executing marketing turnarounds are some of the best ways to build a reputation as a marketer.
Seeking opportunities with “good” companies — while always nice for your client list and resume — don’t necessarily distinguish you. It’s always easier to guide a boat on course than one in turbulent waters.
Continue reading “Taking on Challenges”