GetGlue, a social network that allows people to check-in, discuss and refer TV programs and movies, now has more than 3 million users and 500 million posts. Representing the crest of a massive wave, GetGlue embodies the spirit of the social TV trend. Social TV integrates online media experiences with traditional broadcast media, making social (and to some extent mobile) […]

Image by Christian Setting up an online outreach effort used to be easy. You’d find a social tool or three, add your content, centralize on one page, and pollinate the idea with your friends. Things have changed. The current blurred multiscreen environment and converging media forces us to consider customers and stakeholders receive (or reject) our communications. Blurred boundaries exist […]

(Image by Read/Write/Web, based on research from Yahoo!) The rise of social TV creates dynamic implications across media type. Viewers are commenting about or engaging with other viewers of TV programs real time via their smartphones, tablets and laptops. This unprecedented integration of diverse broadcast and social media types changes programming, advertising and equipmemt. In essence, social media and instant […]