Pokémon Go is all the rage, but does it make sense to copy its launch tactics or simply leverage the network?

Meet Joseph Mwakima, a fellow busy activating his community and inspiring change in Kenya’s Kasigau Corrdidor REDD+ Project area through word of mouth.

The impact of choosing balance in favor of influence.

Want a thoughtful laugh? Read these eight random thoughts from lists and distractions to Jayson Werth and the Super Moon.

Tenacity5 Media released a new eBook this morning, Visual Media: The New Content Marketing Landscape.

“My success is built on a mountain of failures,” said Twitter Co-Founder Biz Stone. Read more for additional insights.

User experience matters more than branded approaches to owned and earned social media. And brands are finding out the hard way.

xPotomac trended for 35 minutes on Friday making it the 68th most popular topic in the country that day, according to Trendinalia United States. Here’s what happened.

House of Cards may be the king of buzz, but it’s not translating to viewers and word of mouth, at least not yet.

Google pushes the boundaries of fair data use. Whenever it changes its algorithms, it creates tidal waves of changes across the media industry, and directly impacts every single business with an Internet presence.

2014 is the year of separation. Clients will start qualifying vendors by their ability to deliver a mobile experience. In the post social media revolution era, talking responsiveness is cheap. Sites speak louder.

Well, the RSS apocolypse is upon us thanks to Google’s planned sunsetting of Reader. Now that my Reader has been scheduled for termination, expect a pivot. Of course, the sunsetting of Reader disrupts my and many other bloggers’ daily link sharing on Twitter and Google Plus, which causes change. Since xPotomac and SxSW have passed (creating more time), I plan […]

As an amateur photographer nothing makes me happier than giving my photos away so people can use them. This holiday season I reedited 24 of my photos, cropping them to fit your Twitter header image. None of the photos have watermarks, none of them require attribution. If you like any of them, click on the link located below these images […]

Sometimes I think Google deserves more credit. This is not a defense of Google+, anti-trust issues facing the company, or the apparent sunsetting of Feedburner. Rather, more admiration for the company’s overall approach and success online in recent years. When I learned Google had scrapped its facial recognition technology because the negative uses outweighed the good, I felt they were […]

Yeah. I admit it. I know I’m not the only one, too. My mood rides on my social share count. It always has. While I tried to be cool and say this didn’t matter, after a period of unpopularity, I totally know that’s bullshit. I enjoy it when posts get read, liked and shared by you. I feel like a […]

Olympians Missy Franklin, Katie Ledecky and me at last week’s USA Today 30th Birthday bash. Fathering a child, starting companies, writing books, getting work done, working out… Finding time for all of these things requires discipline and focus. That’s why over the past couple of years and in particular recent months, I have eliminated distractions wherever possible. Here are six […]

Jimi Hendrix Image by jbhthescots Music biz marketer Corey Biggs interviewed me five times for the book to help artists brand and market themselves. Based on those interviews, I have accumulated several branded experience marketing tips. While I have simply protested the personal brand movement in the past, it’s better to offer useful guidance to individuals. This is particularly true […]

Social media experts will tell you that social is word of mouth marketing (WOMM). Experienced grassroots marketers may be confused, thinking word of mouth occurs person-to-person in a wide variety of ways, with social offering another venue for that. Now grassroots marketers have the proof to push back on social media experts. A recent study from the Temkin Group shows […]

Image by Monkey at Large Many social media wonks bash Google+ at social media conferences and in online conversations. Doubting the new social network is the fashionable thing to do. Yet you have to wonder if this absolute negative view is professionally smart. While the network has not surpassed Facebook and to date lacks the business impact of established networks […]

Image by LOLren Oh yes, there are many changes afoot amongst the social networks. Facebook, Google+ and Twitter, oh my! And of course, the social media punditry has ratcheted up with the competition. Could it be more meaningless and boring? Seriously. New feature social network roll-outs are about as exciting watching the fall line-up of TV programming getting announced. Interesting? […]

Image by Sean MacEntee Chatter about Google+ for business is abound, but other than the SEO benefits, arguments for a pro offering have not been compelling. In reality, there is no formal business offering yet. While Google+ is at or close to 30 million members, they are distributed globally, and are largely technologists or social media wonks. At this early […]

Last week Mark Zuckerberg revealed video chat (see above video), the first of many new features in what will be called, “Launching Season 2011.” Yet, this announcement (conveniently timed one week after Google+ launched) only seems to add to the problems that Facebook has. First and foremost, Facebook’s nightmare user interface offers a plethora of features, many of which don’t […]

by David Parmet Space Shuttle Atlantis Launch Image by NASA Sometimes shorter is better. “Houston, Tranquility Base here, the Eagle has landed” and its follow-up “That’s one small step for a man, one giant leap for mankind,” manage to capture the moment, both for those of us old enough to remember the first Moon landing and for those who will […]

There is justice in the world. Today the Dallas Mavericks are the NBA Champions. The victory ends an angst filled year in which the basketball world watched to see if Miami and its trio of personal brands — LeBron James, Dwayne Wade and Chris Bosh — could buy a championship. In the end, a team of less talented, but veteran […]

A Book of Five Rings, written by Miyamoto Musashi in 1645, is one of the world’s classic sources of strategy. Its influence extends beyond military schools to the entire Japanese business culture, and has made its way into Western culture, too. Musashi’s work is one of the texts that comprises the foundation of Zoetica’s strategy services. This blog series looks […]

Image by Vincent Teeuwen Why is it that we as an industry wants brands to become people and people to become brands? This manifests itself with a corporate brand online talking like a human being, but without identifying the people behind the communications. It seems like a disaster waiting to happen. When brands act like people — cursing, drinking, or […]

The Good, The Bad and The Ugly of Cause Marketing View more presentations from Geoff Livingston. The above presentation was delivered to the Cause Marketing Forum last Tuesday, February 15. It focused on lessons learned integrating social media into cause marketing campaigns, and how the influx of conversations requires a new level of authenticity from causes and nonprofits. All of […]

Tonight is the first #zooGood chat, hosted by Razoo. This weekly chat will be held at 9 ET/6 PT on Twitter in an effort to discuss fundraising best practices. Given the time of year, nonprofits and free agents are planning their final fundraising drives of 2010. It’s our hope that these conversations will help causes and individuals maximize their efforts, […]

The proliferation of “personal brands” (a.k.a. internet famous) and celebrities offers a bounty of bizarre tweets and online statements. Here’s a compilation of my favorite gaffes! 1) Don’t they know who I am? 2) I have too many friends. Will you join my fan page? 3) “You need to nurture your rising star.” 4) it makes me sad, the more […]

Warning: There’s significant profanity in this podcast. On episode 13, we discussed Twitter and its new Lists feature. Because there’s a lot of conjecture about the new Twitter Lists feature, Richard and I put on our professional hats and broke it down. Then we asked, why are we so obsessed with Twitter. We also had Google chatter. Here’s a breakdown: […]

Cross-published on the Live Earth blog. More than 190 countries will gather at the UN Climate Change Conference this December 7-18 in Copenhagen to determine the environmental fate of our planet (see the Guardian’s ongoing coverage for baseline facts). With less than 40 days remaining before the Copenhagen conference, a new effort –Hopenhagen — seeks to unite citizens across the […]

On today’s District of Corruption podcast (with co-host Aaron Brazell) we talked about: Geoff’s "tat-gate" scandal at Blogger Social. Aaron says Facebook is done, and removed his profile. We discussed whether the social network has peaked, and the value of presence marketing. Chris Suspect called in to talk about Facebook, and said MySpace is better now Silly Valley: Google is […]