under armour

Break Open and Dominate Your Market

Congratulations to Michael Phelps

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Brands often falter after they achieve success and notoriety.

This represents a classic strategic error. Once a market breaks open, a brand should push through, separate from the pack, and absolutely dominate its marketplace.

That’s what makes for a company that becomes a permanent force in its market.

First place is the envy of all competitors in business.
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