Help People Understand

Smart Has the Brains

“I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.” David Ogilvy

If there’s one consistent mistake I’ve made over the years, it’s trying to be too smart.

How does “great” thought or complicated writing help anyone if they can’t understand it?

See, I believe in original thought, and want to make marketing and communications a better profession. I told Valeria Maltoni years ago that I can help businesses and nonprofits become better global citizens by improving communications.

Unless my concepts and ideas are too complicated for the general practitioner.
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The El Show Episode 34: The Conversation Agent

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Episode 34 of the El Showfeatured superstar Valeria Maltoni, who just joined the team at Powered Richard and I engaged with Valeria on a wide variety of topics, including BP and her career progress!

Here’s the breakdown of Episode 34:

  • The lack of progress on BP
  • BP’s questionable advertising buy
  • Denial in a crisis and how it creates trouble
  • Can BP recover and what’s next?
  • Valeria’s big move to the agency side!
  • Why Valeria joined Powered

Download or listen to the El Show Episode 33 today! Also available on iTunes!

The El Show Episode 9: Wikipedia Blunder & Letterman’s Hypocrisy Stinks!

Warning: There’s significant profanity in this podcast.

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Richard Laermer and I had a normal Episode Nine of The El Show with both of us in attendance and at our respective offices. We discussed the Wikipedia blunder in which social got dubbed as mass media and then we had quite discussion on Letterman, and the immorality of sleeping with employees as well as hypocritically taking other cheaters to task on his show. Here’s the full podcast lineup on The El Show Episode 9 (follow us on Twitter):

Download and/or listen to the El Show today.