“I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.” David Ogilvy
If there’s one consistent mistake I’ve made over the years, it’s trying to be too smart.
How does “great” thought or complicated writing help anyone if they can’t understand it?
See, I believe in original thought, and want to make marketing and communications a better profession. I told Valeria Maltoni years ago that I can help businesses and nonprofits become better global citizens by improving communications.
Unless my concepts and ideas are too complicated for the general practitioner.
Continue reading “Help People Understand”
Some interesting reads this morning around the social web, which you may enjoy:
The New America Foundation breaks down three types of collaborative design for community technology, human centered, appropriate and participatory. Designing a product or service for communities requires thought towards outcomes, approach and research, amongst many other things. Creating social technology products for communities and lasting change really falls under the traditional guise of product marketing for those who may have geek nomenclature issues.
When people follow information blindly on the web, they fall down rabbit holes. Valeria Maltoni discusses the need for average citizens to dig deeper online, inspired by this weekend’s stellar New York Times article about DecorMyEyes.com. This article shows digital hucksterism at its best.
Lucy Bernholtz looks at two technologies that may reshape online giving. One is Kickstarter a seed funder that works for both nonprofits and traditional companies. The second is MissionMarkets, which is working towards a regulated exchange for equity investments in social enterprises.
Richard Becker takes Porsche to task for being the latest company to do the numbers race without looking at the quality of its social community. You’d think Porsche would have been faster on the pedal with both the #s and the community. Engineering, right?
There has been a lot of buzz about Jumo in the nonprofit space, a platform created by Facebook co-founder Chris Hughes. Zoetica CEO Beth Kanter takes a look at the new service today on her blog. Steve McLaughlin breaks down the five Ws and tells readers why they should be excited.
Episode 34 of the El Showfeatured superstar Valeria Maltoni, who just joined the team at Powered Richard and I engaged with Valeria on a wide variety of topics, including BP and her career progress!
Here’s the breakdown of Episode 34:
- The lack of progress on BP
- BP’s questionable advertising buy
- Denial in a crisis and how it creates trouble
- Can BP recover and what’s next?
- Valeria’s big move to the agency side!
- Why Valeria joined Powered
Download or listen to the El Show Episode 33 today! Also available on iTunes!
Warning: There’s significant profanity in this podcast.
Richard Laermer and I had a normal Episode Nine of The El Show with both of us in attendance and at our respective offices. We discussed the Wikipedia blunder in which social got dubbed as mass media and then we had quite discussion on Letterman, and the immorality of sleeping with employees as well as hypocritically taking other cheaters to task on his show. Here’s the full podcast lineup on The El Show Episode 9 (follow us on Twitter):
Download and/or listen to the El Show today.