“I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.” David Ogilvy If there’s one consistent mistake I’ve made over the years, it’s […]

Episode 34 of the El Showfeatured superstar Valeria Maltoni, who just joined the team at Powered Richard and I engaged with Valeria on a wide variety of topics, including BP and her career progress! Here’s the breakdown of Episode 34: The lack of progress on BP BP’s questionable advertising buy Denial in a crisis and how it creates trouble Can […]

Warning: There’s significant profanity in this podcast. Richard Laermer and I had a normal Episode Nine of The El Show with both of us in attendance and at our respective offices. We discussed the Wikipedia blunder in which social got dubbed as mass media and then we had quite discussion on Letterman, and the immorality of sleeping with employees as […]