Everyone is talking about how important video is to online content and marketing. They’re also saying TV advertising is dying. Get a complete briefing on the Internet video trend.

Here are five marketing myths you may want to avoid trusting in 2014.

The concept of using rich media as snackable content or secondary content may be a strategic error.

xPotomac 2014 covered a wide variety of topics from contextual media, video and the Internet of Things to digital approaches in nonprofit, healthcare and journalism. Here are all of the videos from this year’s event!

What will a society where people learn and communicate visually — and struggle with reading and writing — look like? Probably smarter… And loud.

Internet marketers may think content shock is the biggest problem facing them. Unfortunately, a bigger mountain lies ahead.

Content publishers realize the need to produce complete stories with multiple types of media assets. That means quality producers will be in demand.

Everyone wants to know the most important trends of the new year for their marketing program. After reading thousands of posts and reports and sifting through corresponding data about marketing, these are my five bold predictions for 2014.

Marketing today remains a great challenge, in large part because of the consistently changing technology and media landscape. Informational sources (conferences, blogs, etc.) consistently address these challenges yet the issues persist. It may be time to take a step back on a macro level and look at how education and information sources are meeting these challenges. Here are the seven […]

Happy April Fool’s Day! We now resume our regular programming… Five weeks ago at xPotomac, nine speakers and one emcee delivered speeches and conversation starters that sparked 25-30 minutes of questions and answers each. The following nine videos are listed in the order of presentation. Special thanks to my client Vocus for providing videography services. Vocus is hosting the Demand […]

Can you name this song…? vine.co/v/bJjdTLBnwx1 — Paul McCartney (@PaulMcCartney) January 29, 2013 There’s much ado about Vine these days. In addition to the usual porn issues, most of the controversy surrounds the video network’s six second format. Like it or not, the six second format is ideal for bandwidth constrained 4G powered devices. Marketers are already experimenting with the […]

by GeniusRocket President Peter LaMotte At some point, every teenage boy looks around his bedroom and realizes it’s time to grow up. The little league trophies. The Star Wars sheets. The Elle McPherson poster (okay, maybe those last two can stay). But anything that’s going to embarrass you when you bring your college girlfriend home has got to go. You […]