Immersive technologies offer incredible new media experiences. These paths give us the opportunity to develop new ways of interacting with our communities. We need to do more. We have to tell interesting stories and innovate upon the current level of useful content.
The concept of using rich media as snackable content or secondary content may be a strategic error.
When it comes to native advertising, young ad agency execs say visual media is outperforming text by at least three to one.
The medium is the method. We have no choice but to change or become irrelevent.
If your content is useful and fresh, but it’s just not going anywhere, then consider the presentation.
What will a society where people learn and communicate visually — and struggle with reading and writing — look like? Probably smarter… And loud.
Visual media forms are creating a low tolerance for marketing that tells customers what to think. Instead, brands must show people what a product or experience does for them.
Internet marketers may think content shock is the biggest problem facing them. Unfortunately, a bigger mountain lies ahead.