Immersive technologies offer incredible new media experiences. These paths give us the opportunity to develop new ways of interacting with our communities. We need to do more. We have to tell interesting stories and innovate upon the current level of useful content.

The concept of using rich media as snackable content or secondary content may be a strategic error.

When it comes to native advertising, young ad agency execs say visual media is outperforming text by at least three to one.

The medium is the method. We have no choice but to change or become irrelevent.

If your content is useful and fresh, but it’s just not going anywhere, then consider the presentation.

What will a society where people learn and communicate visually — and struggle with reading and writing — look like? Probably smarter… And loud.

Visual media forms are creating a low tolerance for marketing that tells customers what to think. Instead, brands must show people what a product or experience does for them.

Internet marketers may think content shock is the biggest problem facing them. Unfortunately, a bigger mountain lies ahead.

Entrepreneurs and artists alike would benefit from having access to a real camera and photographs. Smartphones are not enough.

Marketing today remains a great challenge, in large part because of the consistently changing technology and media landscape. Informational sources (conferences, blogs, etc.) consistently address these challenges yet the issues persist. It may be time to take a step back on a macro level and look at how education and information sources are meeting these challenges. Here are the seven […]

Happy April Fool’s Day! We now resume our regular programming… Five weeks ago at xPotomac, nine speakers and one emcee delivered speeches and conversation starters that sparked 25-30 minutes of questions and answers each. The following nine videos are listed in the order of presentation. Special thanks to my client Vocus for providing videography services. Vocus is hosting the Demand […]

Current content conversations focus on the written word as conveyed via interactive or print. That’s about to shift toward more immersive media experiences, forcing marketers to write and design for live environments. Immersive media creates a new demand for dramatic writing skills, usually the domain of more artistic forms such as plays, films and broadcast. The crossroads is here. While […]

Image by Eyesplash Greg Verdino turned me on to a fantastic article about the rise of the Customer Experience Officer. The article rightly discusses the real trend of branding today — the comprehensive user experience. By focusing on the comprehensive user experience, research shows brands strengthen return on investment (ROI).