Here is a method on how to select media venues to distribute content.
This post offers a live blog of the FTC’s Workshop on native advertising, “Blurred Lines: Advertising or Content” held in Washington, DC on December 4.
Big data continues to confound the average marketer. The issue surrounds comprehending the data that matters. Marketers need to understand how to use the technology. Big data has no value unless you can mine information sets to achieve better business outcomes. Which data sets make for richer relationships with prospects and customers? How will it impact business? What should a […]
Happy April Fool’s Day! We now resume our regular programming… Five weeks ago at xPotomac, nine speakers and one emcee delivered speeches and conversation starters that sparked 25-30 minutes of questions and answers each. The following nine videos are listed in the order of presentation. Special thanks to my client Vocus for providing videography services. Vocus is hosting the Demand […]
Pew released its annual State of the New Media report highlighting a continued decline in all forms of journalism except online. Yet online reporting has come with an increase in journalists using social media. My client Vocus issued its fourth State of the Media report last month, revealing a strong synergy between traditional and social media. What was once viewed […]
Image by cliff1066 Pitchers and catchers report today, marking the beginning of the long journey to the World Series. What better way to celebrate than apply some of Yogi Berra’s quotes to marketing? I believe in speaking to an audience using their vernacular. That’s why I love Yogi Berra, and his terribly funny euphemisms for life, which just absolutely drive […]
Today’s release of Hubspot 3 marketing automation software at the Inbound Conference marks the rise of dynamic content, a method of customizing the way individuals view content, images or actions. Now small and medium enterprise marketers can easily deploy dynamic content segmented by niches. Dynamic content harnesses database marketing to serve unique content to people based on a wide variety […]
A few recent studies opened the CMO kimono, offering a glimpse into the top concerns on lead marketers’ minds. Not surprisingly, two primary issues are integrating social in a meaningful way into the larger marketing suite of tools (less than 10% in two studies think they’ve done it), and finding better analytics for measurement.
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