This post offers a live blog of the FTC’s Workshop on native advertising, “Blurred Lines: Advertising or Content” held in Washington, DC on December 4.
Big data continues to confound the average marketer. The issue surrounds comprehending the data that matters.
Marketers need to understand how to use the technology. Big data has no value unless you can mine information sets to achieve better business outcomes.
Which data sets make for richer relationships with prospects and customers? How will it impact business? What should a marketer look for?
Go back to key performance indicators (KPIs). One worthwhile KPI might be return customers. Let’s apply that to both a hypothetical B2C and a B2B scenario.
If you are a retailer, instead of examining the immense amount of data produced from web site and social interactions, intentionally predetermine what will matter to your company. One thing we know about social media is that People Love Pets! They post pet pics, talk about them incessantly, and like everyone else’s pet pics.
Read More »The Dog Bowl of Big Data
Happy April Fool’s Day! We now resume our regular programming…
Five weeks ago at xPotomac, nine speakers and one emcee delivered speeches and conversation starters that sparked 25-30 minutes of questions and answers each. The following nine videos are listed in the order of presentation.
Special thanks to my client Vocus for providing videography services. Vocus is hosting the Demand Success 2013 conference in Washington, DC this June 20-21. The event focuses on marketing best practices for converging media, and includes speakers like Arianna Huffington, Content Marketing Institute Founder Joe Pulizzi, digital journalism expert Jay Rosen, and many more. Check it out.
Please feel free to leave comments and feedback about the conference here. We’re listening!
xPotomac Introduced: BlogPotomac Legacy and Future Vision
DC’s very own Shana Glickfield (Beekeeper Group) provides the introduction to very first xPotomac. xPotomac is where the digital media future meets businesses. This groundbreaking conference features seven media technologies most likely to impact businesses and marketers in the immediate future.
This smaller intimate conference features limited attendance to ensure maximum learning and networking. Speakers will present in a tight setting with the stage centered in the round or in a horseshoe formation. Each session features a gladiator like format with 15 minutes dedicated to speaking and 30 minutes of question and answer from the audience.
Opening Keynote: Voice Search Changes the Game
The opening keynote at xPotomac was provided by Vanessa Fox. Given how much of the current web — social and content marketing included — revolves around search, voice search represents a game changer, especially given mobile use with Siri and Google Voice Search.
Read More »9 Videos on the Digital Future
Pew released its annual State of the New Media report highlighting a continued decline in all forms of journalism except online. Yet online reporting has come with an increase in journalists using social media.
My client Vocus issued its fourth State of the Media report last month, revealing a strong synergy between traditional and social media.
What was once viewed as an either or choice is now irrevocably intertwined as a powerful synergy of content and fan engagement. Traditional media outlets from newspapers and magazine to broadcast use social media to distribute news and engage their readers.
For example, a vast majority of reporters use social media to report and to promote. Over half of respondents use social media primarily for content promotion: linking to content online or previewing upcoming news reports and features. Forty three percent are using it for research alone, and 31 percent use it for both.
Pitchers and catchers report today, marking the beginning of the long journey to the World Series. What better way to celebrate than apply some of Yogi Berra’s quotes to marketing?
Here are my five favorite Yogisms as they apply to marketing:
“It ain’t over till it’s over.”
Today’s release of Hubspot 3 marketing automation software at the Inbound Conference marks the rise of dynamic content, a method of customizing the way individuals view content, images or actions. Now small and medium enterprise marketers can easily deploy dynamic content segmented by niches.
Dynamic content harnesses database marketing to serve unique content to people based on a wide variety of factors, including their sales history, social media preferences, historical content preferences, and prior interactions with the company.
Delivery mechanisms for dynamic content include both online web pages and forms, and emails. Of course, if you engage in direct mail, you can deliver print pieces based on segmentation and individual preferences (depending on your vendor).
Read More »The Rise of Dynamic Content