BlogPotomac, my old social media conference, returns on February 25, 2013 under the new name xPotomac.
The opening salvo in the xPotomac series features seven new media technologies impacting businesses and marketers now and in the immediate future, hand-picked by myself and conference partner Patrick Ashamalla. We’ve already got our keynotes and emcee lined up, too!
To distinguish xPotomac, the event will feature a “gladiator” presentation format with conversations only and no powerpoints.
Speakers will present in a tight setting with the stage centered in the round or in a horseshoe formation. Each session speaker has 15 minutes dedicated to their topic, followed by 30 minutes of question and answer from the audience.
More on the revised conference after the raison d’être for the post, the seven must watch media trends for the first xPotomac:
Continue reading “xPotomac: 7 Tech Trends Changing Media”
Meet Vanessa Fox, one of the most brilliant minds in the interactive marketing space. I was first introduced to her at an event a couple of years ago here in DC.
In addition to running her own interactive agency Nine By Blue, Vanessa literally created Google’s portal for site owners, Webmaster Central. She just released the second edition of her book, Marketing in the Age of Google, one of the best resources you can buy to understand how search impacts business outcomes, as well as content creation and social media marketing.
Rather than wax poetic about Vanessa’s strengths, I asked her some questions about voice search, semantic data, social networking and more. Her answers are just amazing. And with that, here we go…
Will Voice Search Change Everything?
Geoff: How big of a disruptor does voice based search represent?
Vanessa: For the near term, voice search will likely not be all that disruptive but we’re in early days. The biggest initial change will likely be for searchers.
Continue reading “Vanessa Fox Discusses Search, Siri and Social”