Andy Gilman on How Social Media Changes Crisis Communications
Andy Gilman, known as “The Tylenol Man,” discusses how social media has changed crisis communications over the past ten years.
Walmart
CONTEST: Social Business or Social Bullshit?
Image by Emmett Tullos III The sales pitch for social business (see IBM’s definition) has spread from the technology industry to the social media echo chamber. Social media tools will bring a promised evolution of business, but how much of… Read More »CONTEST: Social Business or Social Bullshit?
Can a Villain Become an Antihero?
In a great ongoing conversation with Amy Sample Ward about Corporate Social Responsibility (CSR) and whether companies can authentically engage, we discussed whether they can simply create marketing fanfare or tell a genuine story. Authenticity must be something that truly… Read More »Can a Villain Become an Antihero?