Stained glass windows directly behind me provided a purple light reflected on the pillars. You can see the same light in the National Cathedral ceiling and across the hall.

Marketing extends beyond stakeholders and organizations. Although companies and nonprofits like to pretend they operate alone in an industry, competition exists even if its just for the stakeholder’s time and money. If a marketer does their job well, and the product, service or solution is met with a warm reception, invariably the competition responds. Moving forward, there are some common […]