When you fail, learn what you can from the mistakes, adapt so next time there is different outcome, and start working toward the next success. Maybe you will experience a win, or maybe a different failure, but it is always a step closer to the solution.
I’m sure other strategists have their methods, but here’s how I do it.
There’s one critical precursor to success: You must possess substantial knowledge about your topic area, and keep abreast of current trends, not only in the mainstream but on the edge of your sector. Become a subject matter expert.
If you don’t, it will be difficult for you to compete. You need this knowledge to determine the trends you should cover.
Start with Irreverence
I made a joke about my Ad Age Power 150 ranking a while back, but when I found out how low my score was last Spring it seriously upset me.
I used to be a top-ranked blogger! What happened?
De-listing became a serious thought for a couple of days. After all, publicly quitting networks and such seems to be the fashionable thing to do amongst bloggers these days.