How a Landscape Impacts a Story
Every story works better with context. A landscape or cityscape is one of the best ways to provide that context.
words
What Big Data Tells You About Exodus
Being an egomaniac author with an inferiority complex, I commissioned a Helix Review to analyze Exodus against all published works within The Book Genome Project as well as making specific comparisons to titles in the science fiction genre. The big data… Read More »What Big Data Tells You About Exodus
A Content Marketing Debate
The coupling of the words “content” and “marketing” creates a debate centering on the differences between publishing and selling.
By its very nature, marketing is a function of sales.
As such marketing communications activities, regardless of form — search, email, publicity (on behalf of a company), content creation, social, events, etc. — all represent activities to engage people in a sales process OR support brand reputation, which in turn, increases the likelihood of further sales, recruitment or investment later in time.
I can see why content purists, particularly those with a journalism background, flip their fricking lids at the very phrasing of “content marketing.” After all, they publish quality content.
Read More »A Content Marketing Debate