yogi berra

The Yogi Berra School of Marketing

Yogi Berra
Image by cliff1066

Pitchers and catchers report today, marking the beginning of the long journey to the World Series. What better way to celebrate than apply some of Yogi Berra’s quotes to marketing?

I believe in speaking to an audience using their vernacular. That’s why I love Yogi Berra, and his terribly funny euphemisms for life, which just absolutely drive grammar perfectionists crazy.

Here are my five favorite Yogisms as they apply to marketing:

“It ain’t over till it’s over.”

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