Zoetica

Introducing Tenacity5 Media

What does Tenacity5 Media mean? Tenacity and media are self evident, but the five is unique to me. The number represents the five principles I believe brands should keep an undying focus on to achieve their missions.

Is Amateur Hour Over?

Image by Graymalkn Cluetrain Manifesto Co-Author Doc Searls recently observed that the Web has moved from personalized postings and unique micro-publications to an over-commercialized web. Perhaps Searls point is indicative of a larger trend of amateurs losing power online. In… Read More »Is Amateur Hour Over?