What does Tenacity5 Media mean? Tenacity and media are self evident, but the five is unique to me. The number represents the five principles I believe brands should keep an undying focus on to achieve their missions.

Zoetica’s Julie Pippert and Kami Huyse With just two days left in the NextGen Tech Women fundraiser, the team of Danny Brown, Allyson Kapin, Julie Pippert, Kami Huyse and yours truly has raised more than $2,200. All proceeds are going to the National Center for Women In Technology’s 2011 and their Award for Aspirations in Computing, which recognizes young women […]

This coming Saturday will mark my five year “blogoversary”. A laborious blog post lavishing personal reflections doesn’t feel right. As more time passes, such inward focused accolades tend to make me uncomfortable. Writers write, that’s what we do, and for me blogging is writing, an activity I will likely partake in the rest of my life. It is an honor […]

Image by Graymalkn Cluetrain Manifesto Co-Author Doc Searls recently observed that the Web has moved from personalized postings and unique micro-publications to an over-commercialized web. Perhaps Searls point is indicative of a larger trend of amateurs losing power online. In the professional Internet communications market, we see a similar movement away from amateurs, too. As someone who straddles both sides […]

Zoetica Co-Founders Kami Huyse and Beth Kanter Zoetica launched its Salon today on Beth Kanter‘s personal fan page on Facebook. The Zoetica Salon meets a nonprofit marketplace need for basic peer-to-peer conversations about social media adoption. The primary differentiators of the Zoetica Salon is Beth Kanter and her significant experience in the space, and that it is completely free of […]

Join us tonight at 6:30 for details on the #citizengulf project and help fishing families – via U-Stream http://cot.ag/cQxRLw Mark your calendars! Citizen Effect’s CitizenGulf project will become a National Day of Action on August 25th, in alignment with the week of the fifth anniversary of Katrina. The benefit — to be promoted by Gulf Coast Benefit — seeks to […]

The discussion about entering contests as a strategic decision was one of the most interesting aspects of the analysis from the Case Foundation’s second America’s Giving Challenge (Full disclosure: Zoetica is performing this analysis). In particular, Students for a Free Tibet carefully vetted the contest opportunity using a series of guidelines to determine impact – positive and negative — on […]

While in France, I had the opportunity to meet and have a brief conversation with zen master Thich Nhat Hanh (nicknamed Thay by his sangha). After telling him about my hopes of affecting change and awareness with the environment and to a larger extent Zoetica, Thay said to me, “You must be part warrior, part artist, and part yogi.” Then […]

And so Zoetica begins. Together with top-ranked nonprofit blogger Beth Kanter and PR maven Kami Huyse, I am proud to launch Zoetica. Zoetica, a social enterprise, provides superior communication consulting, training, and strategy to help mindful organizations affect social change. As part of our mission, the consultancy will allocate 10 percent of our annual profits to organizations selected by Zoetica’s […]